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The Legal Watercooler

a place where we can grab a cup of coffee and share in a little bit of industry chat | @heather_morse

Topics

Branding

My lessons from a less than perfect website redesign processMy own personal branding exercise

Branding, Graphics & Logos

My lessons from a less than perfect website redesign processThe Grammys, lawyers and legal marketing: Stay true to your brandIs it time to say "good bye" to the annual holiday card?

Building your network

Thoughts from a First-Time LMA Attendee | Guest Post#tbt Don’t be a lurker. 6 Things to Do BEFORE Attending a ConferenceDon't be a lurker. 6 Things to Do BEFORE Attending a Conference

business development

The science behind good giftingFree advice on a Friday afternoonBe curious, not critical. Business advice for lawyers.

business of law

Law Firms, Get Thy ESG in Order"I am the wife," I said.Are you there blog? It's me, Heather

Clients

How To Differentiate Yourself and Your Law Firm as a Legal MarketerTips for General Counsels to Manage Coronavirus Client AlertsCan you pass a purity test?

Event Planning & Management

Is live-Tweeting overrated?ROI Calculator for TicketsA Guy Walks Into a Law Firm CMO’s Office and …

Events - Heather Morse

#tbt Don’t be a lurker. 6 Things to Do BEFORE Attending a ConferenceCan a law firm exist without clients? 49% of new partners surveyed think so.Personally yours, from the Legal Marketing Association Annual Conference

Generation Marketing and Trends

Here comes the iGen: And we all need to be worried

Guest Blogger

Pitch Perfect: Masterful Pitches to Get Buy-in For Your Next ProjectFlorida Bar Rules That Make You Go HmmmmCreating and Organizing Your Speech

Just Because

Seriously? 2020 already?Can a quote change your life?New Year. New You. No Way.

law school

Can you handle the truth??Law School Buyer BewareJust because ... A Law Degree is NOT a Golden Ticket to a High-Paying Job

Leadership

Are you there blog? It's me, HeatherHow To Differentiate Yourself and Your Law Firm as a Legal MarketerThere's no right way to do a pandemic

MarComm

Marketing & Communications

Lawyer, beware of the congratulatory emails you receiveThinking of buying a .LAW domain today? Think again.What the hell did I just say?

marketing me

Free advice on a Friday afternoon#LMA18 - Honoring and showcasing the best of LMACall me Fellow. I might even buy the plaque.

networking

Thoughts from a First-Time LMA Attendee | Guest Post#tbt Don’t be a lurker. 6 Things to Do BEFORE Attending a ConferenceDon't be a lurker. 6 Things to Do BEFORE Attending a Conference

Personal Network

#tbt Don’t be a lurker. 6 Things to Do BEFORE Attending a ConferenceIt's Electrifyin'!Don't forget to bring your passion to LMA's Annual Conference

Polls

Good Question. Does a lawyer need a blog to make effective use of Social Media?

Pricing | Project Management | Process Improvement

The teachers are coming: It's time to improve that process and procedureThe 5 Ps of Legal Marketing Now Includes Pricing

Public Relations, Advertising & Directories

Inflexion Acquired Chambers. Now What?Lawyer, beware of the congratulatory emails you receiveGame On: Law Dragon's 100 Leading Legal Consultants

Random Rant

For Lent I will engage more in social mediaWhat are we? Chopped liver?Haters, bullies, fans and secret admirers - LMA style

Reputation Management

Can you pass a purity test?The Roy Sexton Effect or How to win friends and influence content?Have you Googled your headshot lately?

Social Media

Can you pass a purity test?The Roy Sexton Effect or How to win friends and influence content?Are you harnessing the power of your social media footprint?

social networking

3 reasons lawyers should "post" to LinkedInI don't follow egg-heads or empty blue boxes on TwitterIs live-Tweeting overrated?

Uncategorized

3 takeaways from this year's Chambers rankings#LMA18 - The General Counsel Panel#LMA18 - Finding Growth in a Flat Market

Web 2.0 & SEO

Surefire Signs That Your SEO Is Full of ItMaking the case for JD Supra, Lexology, YouTube and so onGCs spoke, are lawyers listening? Bios edition

About Heather Morse

Legal marketer, mom, 80s music chick, wife to Sports Dude, culinary Jew. Go Dodgers, Lakers, Clippers. OMG! We got our NFL team (back)! GO LA RAMS! Tired.

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Latest Posts

  • Law Firms, Get Thy ESG in Order
  • “I am the wife,” I said.
  • Are you there blog? It’s me, Heather
  • How To Differentiate Yourself and Your Law Firm as a Legal Marketer
  • There’s no right way to do a pandemic

Legal Marketing Blogs

  • 12 Virtues Blog, Legal Marketing: Social Media Edition
  • 3 Geeks and a Law Blog
  • Are You Reading These Posts?
  • Bad for the Brand
  • Corcoran's Business of Law Blog
  • Cordell Parvin Blog
  • Duet's Blog
  • Great Jakes

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About Heather

Legal marketer, mom, 80s music chick, wife to Sports Dude, culinary Jew. Go Dodgers, Lakers, Clippers. OMG! We got our NFL team (back)! GO LA RAMS! Tired.

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