Heather Morse began her career in legal marketing in 1998 after spending 10 years working with non-profit and member service organizations. After serving in senior marketing positions with AmLaw 100 law firms, Heather is currently the Chief Business Development Officer for a mid-sized law firm headquartered in New Orleans, where she is charged with overseeing the firm’s business development, marketing, and public relations programs.

In May 2008, Heather launched The Legal Watercooler, a blog dedicated to the conversations surrounding the business of law, a 2013 and 2014 ABA Journal Blawg 100 honoree. An early adopter of social media and social networking, Heather can be followed on Bluesky at @heathermorse and connected with on LinkedIn. In addition, you can become a fan of The Legal Watercooler on Facebook.

An active member of the Legal Marketing Association (LMA) since 1998, Heather’s service roles have included: President of the Los Angeles Chapter; National Task Force Chair, Special Interest Groups (SIGs); and, Member-at-Large for the International Board of Directors (2005-2006). Most recently, Heather served as a member of LMA’s 2011 National Conference Advisory Committee, as a Member-at-Large for the LMA International Board of Directors (2012-2013), and is currently co-chair of LMA’s Technology Committee (2014-2015).

Thoughts and comments, I have more than a few, are my own.