The Chambers and Partners USA rankings were released last week and I had a great talk with one of the deputy editors to really go over our results, especially the why and where we could improve on our end. This is a call I make every year, and I always glean new information that helps me to better understand not just our Chambers rankings, but our attorneys and the work that they do.
1. Follow the damn template.
Several times we were praised on following the template, and making it easy for the researchers to get an understanding of what happened in the practice that year. Lots of bullet points. No marketing speak. They are reviewing thousands of submissions, so make it easy for them to find the information they are looking for.
Tip: Start now. The templates are available, so why wait? Pull your case and matter lists for the year. Start updating the general information at the beginning of the submission. Chambers isn’t something you can phone in, and if it’s important to the attorney’s practice, they will appreciate the extra time and assistance you can provide.