Good morning LMA. The General Counsel Panel has now begun. Yes, this is important. These are the clients. Talking about what’s important to them. If there is only one panel you can attend, this would be it. (plus all the others, but, this is the information you need to bring back to your firms.
Who are the Decision Makers?
This is not a one answer fits all question. Smaller companies, GCs are usually the decision makers. Preferred vendor lists. Teams. Chambers to verify (no find).
Question to ask your clients:
- How do you make the decision on how you hire outside counsel
Tip: Show your subject matter expertise.
- e-alerts that are succinct
- Deeper dive into the subject matter (articles)