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I often post articles on LinkedIn with a lead in: “If you only have time to read one thing today, this is it.” I started to post this article, “How knitters got knotted in a purity spiral: A process of moral outbidding is corroding small communities from within” this morning, but realize I have more to say on this topic.

The article was posted by one of my most trusted friends, and former bridesmaids, on her private Facebook feed, along with her concerns and fears. She has her own company, which is growing and exposing her to bigger and bigger communities. Sharing, liking the wrong thing could, in an instant, destroy her and all she has worked for in her life, not to mention the people who have invested their money in her company and her employees.

This post is about the current “purity spiral” that has taken hold not just in the U.S., but around the world.

So take a deep breath and come along with me. You’re going to have to connect the dots between a knitting community and the legal industry. But look around you, we’re seeing this purity test phenomenon, along with the inability to dissent, all around us.Continue Reading Can you pass a purity test?

Dale Carnegie wrote the famous book How to Win Friends and Influence People that was the bible for business people going back to 1936. Today he might write, “How to win friends and influence content.”

I have a great legal marketing friend Roy Sexton out of the Detroit market. If you’re not aware, I’m in Los Angeles.

Whatever content I write and share, whether through my blog, Twitter, LinkedIn or Facebook accounts, Roy shares it with his network. He usually adds a personal note showing me that he really read the content, and explaining to his network why they need to read it.

What happens from there is what I call the Roy Sexton Effect. My content goes viral, as you can see from this picture of a recent LinkedIn post of mine:

As you can see, the majority of the views of my post are coming from outside my direct network, and the majority of those people are in the Greater Detroit Area. Home to, you guessed it, Roy Sexton.

By way of comparison, posts not shared by Roy get a couple hundred views.

Be a Roy Sexton

Continue Reading The Roy Sexton Effect or How to win friends and influence content?

As an LA Clippers fan, I am disheartened and disgusted by Donald Sterling, his wife, and everyone associated with the franchise who have stood by and co-signed this racist crap.

However, just as his wife is currently being represented by counsel in her attempt to retain her ownership of the team, Donald Sterling deserves the…

Denise NixThank you to guest blogger Denise Nix, Marketing and Business Development Manager at Glaser Weil, for providing her insights into “Trends in Media/Pr for Law Firms: What’s Valuable and Effective Today” from the recent Legal Marketing Association annual conference.”

Really the only LMA session this year to focus exclusively on the PR side…