We had an interesting conversation at the LMA Annual Conference about attribution while live-Tweeting at a conference. Nancy Myrland very nicely captures the discussion in her post, Who Said That? How to Live Tweet a Conference.
To aid attendees at our session on Generational Marketing: Strategies and tactics for engagement with Boomers, Gen Xers and Millenials, Jonathan Fitzgarrald and I deliberately included our Twitter addresses not only on the opening slide, but in the footers. (Click here for the slides)
If we wanted the attribution, we didn’t want to make you work for it. And it worked. The Twitter thread was incredible, lots of attribution to us both. Lots of feedback. And many new followers.
I just realized today, however, that for those reading this blog and wanting to share it on Twitter, it’s not as easy to find my Twitter address for attribution.
It hit me because I was reading a post from Lloyd Pearson while on my commute this morning, Chambers USA 2014-15: Get Organized via my reader. The post was easy for me to share from my iPhone, but his Twitter address didn’t auto fill. I was about to hit the tunnel, so I sent it off without attribution. Not really like me.
I have become so accustomed when using Bitly or Tweetdeck for the app to auto fill the name, but it doesn’t do so always, making it difficult to attribute on the fly unless you already know the person’s Twitter address, or are really determined.
To make things easier, I just updated my blog image that you see on the desktop to hyperlink to my Twitter profile, and added my address in the caption, and I urge you to do the same.
And when you do the update, check your mobile app version. My image doesn’t show up, so I have updated the subtitle of my blog to include it as well.
Not as pretty, but this is about engagement, conversation, and attribution.