Dear General Counsel,

You are not imagining it. Every single law firm you have ever given a dollar to is sending you a Coronavirus client alert, most likely daily. Every single law firm has also set up a COVID-19 Resource Center (<<< that one links to my firm’s).

I agree, I’m seeing a lot of undifferentiated, repetitive, lacking in value, general content. Basically, there’s a lot of crap out there.

Problem is, you need some of that information, and no single law firm is going to give you all that you need for the simple truth that one size fits one, and marketing is about the one to many.

I need your help here. You are going to have to decide which law firms (might not be yours) are providing relevant content and figure out what is the most meaningful way for that content to be delivered to you.

Separate the wheat from the chaff

As a legal marketing professional, I’m going to give you a few tips to manage the information coming your way so you can find what you need and ignore or unsubscribe from the rest:
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Wow. How the hell did we wake up to this reality? Coronavirus? COVID-19? You can call it what you want, but I’m sitting here vacillating between “I should have taken the blue pill” and putting on my Sheriff Rick Grimes hat and getting ready to kick some ass.

We finally know what happened to Rick on Walking Dead

So how are you doing? Personally, I feel like I’m just snapping into my new reality.

For the past two weeks I’ve been so focused on moving my office home and pivoting everything we were doing to meet the needs of our attorneys and firm clients; stocking up on what we needed to stock up on; getting one kid home from her study abroad program in Paris (where she had been to Milan the week before the crisis broke out there), and bringing the other kid in from California (because when shit like this happens, don’t we all want our moms?); helping my siblings as we make sure our parents are set up and stop going out (guess where I get the stubborn from??), that I haven’t really internalized what was happening.

My new reality is sinking in, finally


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I often post articles on LinkedIn with a lead in: “If you only have time to read one thing today, this is it.” I started to post this article, “How knitters got knotted in a purity spiral: A process of moral outbidding is corroding small communities from within” this morning, but realize I have more to say on this topic.

The article was posted by one of my most trusted friends, and former bridesmaids, on her private Facebook feed, along with her concerns and fears. She has her own company, which is growing and exposing her to bigger and bigger communities. Sharing, liking the wrong thing could, in an instant, destroy her and all she has worked for in her life, not to mention the people who have invested their money in her company and her employees.

This post is about the current “purity spiral” that has taken hold not just in the U.S., but around the world.

So take a deep breath and come along with me. You’re going to have to connect the dots between a knitting community and the legal industry. But look around you, we’re seeing this purity test phenomenon, along with the inability to dissent, all around us.


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I know, I know, I know. It’s January 2020 and I blogged exactly seven (that’s 7) times last year. WTH??

It boils down to two things:

1. I’ve been really busy. 

I started a new job which required a move from Los Angeles to New Orleans. It was my first move in more than 20 years, and wow, that threw me. I’m really good at transitions and multi-task organization, but this one really got me and I actually started to doubt myself, but I knew better than to listen to “that” voice and I pushed through it. That first month I really wondered if it would all settle down or if this would be my new normal. It took a couple months, but it finally did settle down, just in time to buy a house, pack up all the stuff we had unpacked (Sports Dude says he got a head start by not unpacking a dozen or so boxes that just sat around our rental for the 8 months we were there), and move to our new home.

One of the reasons we moved was to get out of the crazy of LA. The congestion. The pace of life. The “culture.” We bought this house to literally stop and enjoy the views. To recharge. To let go and be in the moment. We have yet to be disappointed. Photos above and below are from our back porch of a sunrise and sunset this week.

Image may contain: sky, tree, outdoor, nature and water
Davey House, 2020.#NoFilter. Photo credit: Eric S. Geller

2. I really didn’t have much to say. 

It kinda struck me this year more than other years, but we’re still talking about the same crap we were talking about 20+ years ago: Industry groups. Diversity. Attorneys not wanting to do business development. What to do about the service partners when their rainmakers retire. Succession planning. Client service. Billing rates. CRM.

Sure we’ve had some disruptions: generational shifts, AFAs, AI. But they all come back to the same themes. I keep thinking, “Ah, this is going to really change things,” but it rarely does. We just keep operating in a very small bubble because, well, lawyers.

This avoidance of changes (innovation) in our industry comes from the risk aversion of lawyers; decision are based on precedence, not looking forward. It’s amazing that all these years (decades) later the basic tenants of Dr. Larry Richards article Herding Cats: The Lawyer Personality Revealed still hold true: Lawyers remain more skeptical, less resilient, and more autonomous than the general population. Great for writing a legal brief, not so great when it comes to business innovations and practices.

While I have seen glimmers of change with the entrance of the Millennials into the law firm, on the whole, there has not been too much change, because how we cultivate and educate lawyers hasn’t changed much. Oh, wait, what’s that I’m reading and hearing? Law schools discussing getting rid of the LSAT? Law firms starting to change hiring practices and looking at non-traditional (tier 1) law schools? Oooh, is that the rise of the millennial leader (video) I’m seeing?? Hmmmm.

So what to do?


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I know. It’s been a while since I have blogged. For those not paying close attention, I not only changed firms, but I have changed states. The Sports Dude and I have gone from LA to NOLA. We have traded earthquakes for tropical depressions.

But that’s not the only reason I’ve been radio silent. I had a situation happen where my trust was breached, and I was hurt. Nothing “bad” happened, but I was left feeling vulnerable and retreated, and that kicked in some writers block that I haven’t experienced since college.

I tried writing, and it stalled. I just couldn’t go “there” and be free in my thoughts, and open to what it was I wanted to convey. If I can’t be authentic, I just can’t write. For me, writing is cathartic, free-flowing, and insightful. It is as much for me–allowing me to clarify my thoughts and positions–as it is for the reader.

And then I stumbled upon Brené Brown. Or, better yet, every other post in my Facebook feed seemed to be about her.

Apparently she’s been around for a while, but I had never seen the TED Talk, the Oprah Postcasts (parts 1 and 2), or read her books. But she quickly had me with “daring greatly,” and so here I am. Writing. 
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I am of the mindset that if I am complain about something I’d better be the first to raise my hand to volunteer. And while I have not complained about access to justice, I do complain about how the business of law just isn’t getting it right, especially where legal professionals are concerned.

As a member of the California State Bar’s Task Force on Access Through Innovation of Legal Services, we have been tasked to see how (alternative) legal service providers (technology companies) can ethically operate and provide services in California.

The task, in and of itself, is challenging Rules 5.4 (fee sharing) and 5.5 (unlicensed practice of law) of the code of professional conduct, which will not only impact the delivery of legal services through technology companies, but will impact law firms by opening up fee sharing, and perhaps in time, the actual ability for legal professionals to take an ownership stake in law firms.

You see, no matter how much we legal professionals try, there is only so much we can do without that ownership stake. Our seats at the table are warm, but when push comes to shove, we don’t have the vote. And that is what keeps most law firms from innovating. 
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My apologies for being radio silent on the blog for the past month or so. For those who follow me on LinkedIn or are Facebook friends, you know I’ve had a recent job change, which includes moving from Los Angeles to New Orleans in a very short frame of time.

Say Hello

Earlier this month

Another day and another great article highlighting the issues of law firms and diversity, There’s A Diversity Problem At Law Firms – What Can Be Done?

The issues of diversity and INCLUSION at law firms is not as complex as we want to make it. We’ve been talking and writing about this forever, but talking and writing isn’t action.

We have a pipeline problem that goes back to high school, and probably middle school, yeah, elementary school as well. What are YOU doing about that? What is your FIRM doing about that?

We have a pedigree bias problem. What are you and your firm doing about that?

We have an implicit bias problem. Have you taken the test? Do you understand YOUR implicit bias?

We have an interview process and procedure problem. Has your firm revamped and retrained HOW you interview?

We have an inclusion problem. Look around your firm. Who isn’t getting invited to (fill in the blank). What clusters are clustering together and why?

I’m reading Becoming by Michelle Obama. Throughout the book she talks about her experiences growing up and her education, about getting to Princeton and Harvard Law, and then to an AmLaw 100. And she talks about what it felt like there, in the ivory tower, when she’d go home each night to her home on the south side.
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Technology changes the way we do things, and sometimes it’s really hard to let go of the way things have always been done. Add lawyers to the conversation–who have been trained that precedent is pretty much everything–and we have the next best thing since oil met water.

I want to introduce you to a term that you most likely have heard of, have an idea of what it is, and are most likely wrong. I know I was.

Access to Justice.

What pops into my mind are state appointed criminal defense attorneys. What I have discovered is that my concept of “access to justice” was really limited to the narrow definition.

I like this definition:

Access to Justice means different things to different people. In its narrowest sense, it represents only the formal ability to appear in court. Broadly speaking, it engages the wider social context of our court system, and the systemic barriers faced by different members of the community.

The barriers to the legal system are immense. It can impact access to immigration assistance, landlord tenant disputes, divorces, child custody, wills and trusts, adoptions, elder care, transgender services, and a multitude of other civil matters, not to mention criminal defense.

And this is where things are getting interesting because “Justice is about just resolution, not legal services”:
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WARNING to my Saints friends: This post will include references to the Los Angeles Rams. Please feel free to substitute Philadelphia Eagles, Dallas Cowboys, or the team of your choice when I reference the team.


My husband, the Sports Dude, is a Rams “super fan.” I didn’t dub him that, our local news channel did in a story that ran earlier this week. Being a sports fan led him to becoming a sports reporter. Eric a fan of the the Dodgers, Lakers, Kings, and Clippers, but the Rams, they have his heart.

How does a kid born in Paris, who emigrated here with his parents and brother speaking no English, become an American sports fanatic?

Simply put, it was the team: from the owner to the coaches to the players. They taught him the game, and he learned how to love it and them in return.

The clothes made the fan

Original 1970s sketch by Henri Geller for Carroll Rosenbloomy father-in-law, 

My father-in-law, Henri Geller, was a men’s clothing designer back in the day, and he designed clothes for the Rams’ owner Carroll Rosenbloom and many of the coaches and players. My husband tells vivid stories of the players and Mr. Rosenbloom in his father’s design studio. They gave my husband his first tickets to an NFL game, which he still has in his memorabilia collection, and a fan was born, so to speak.

The Rams don’t know it, but they just created a Super Fan in Josh Garcia, the son of the team’s custodian. Watch for great things to happen for that boy.

Can law firms create Super Fans?


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