Is it time to wake up to what Twitter has become?
Continue Reading Has Twitter become a “neighborhood with broken windows”?
Heather Morse
Law Firms, Get Thy ESG in Order
Environment. Social. Governance. Three simple words that are easy to define. But put together they mean something different and powerful.
ESG for short is about our standards of operation. It can mean different things to different companies and law firms, but it is important, a wave of the future. It’s also on-trend on websites, as practice groups, and in RFPs.
ESG is not Y2K; it’s not a fad or just a trend to ignore.
ESG is something that needs to be seriously contemplated in a law firm. It’s not something you can copy/paste onto your website and say, “Yeah, we can help you on this.”
ESG is more akin to a DEI or even CyberSecurity practice. You will be hard-pressed to lead if you are not living these ideals.
Continue Reading Law Firms, Get Thy ESG in Order
“I am the wife,” I said.
I’ve been meaning to write on this event for years but wanted to give enough time between the conversation and now for anonymity. I share about this conversation often because it is something most women relate to and it has nothing to do with people who sat around the conference room table that day.
Sitting in the conference room on a bright, sunny day were a group of law firm leaders, all men, save for myself and the woman partner to my left. We were discussing an upcoming firm event to be held at the home of one of the partners later that evening. When asked if he was good with the event scheduled to begin just hours from then, the partner responded, “My wife is handling all the details” and then went casually back to his conversation unconcerned about caterers, menus, table linens, what time was he going to sneak out of the office, decorations, were the toilets cleaned, music, and what would the neighbors say about all the cars.
The conversation around the table then turned to who picks up the dry cleaning (the wives). Who takes/took the kids to the doctor’s appointments (the wives). Who coordinates the after-school activities (the wives). Who handles the shopping, the cooking, the household (the wives). Vacations (the wives). His parents (the wives).
After much discussion around the table, I leaned to my left and whispered to the only other woman in the room, “I am the wife.” And she looked at me with exuberance, understanding, connectedness, and whispered, “Me too!” A secret bond between us born.
But back to the conversation around the table, and it was unanimously decided to make sure the firm sent the partner’s wife flowers to thank her for all her hard work.
Forget never letting them (whoever “them” or “they” are) see us sweat. We can never let them see us “wife.” But those days, I hope, are nearing their end.
(end scene)
When we discuss women in law, and why women leave the law, and why women do not achieve partnership in law firms (which is very nuanced, but THIS topic is PART of the issue, not the whole of it), we cannot do so without discussing the “hidden load,” as described in this BBC article: The hidden load: How ‘thinking of everything’ holds mums back.
Continue Reading “I am the wife,” I said.
Are you there blog? It’s me, Heather
Whew. I am putting fingers to keyboard for the first time in what feels like forever. It was at least a pandemic, a new liver (for the Sports Dude), and an insurrection ago. I don’t even remember when (although I could easily look it up).
Are you still there, dear readers? How are you? How is your family? Are you thriving, surviving, or just hanging on?
Did 2020 make you stronger? Find a new you? Make changes for the better?
Did it overwhelm you? Knock you off balance? Kick your ass? Or a combination of it all?
Was there a right way or a wrong way to do 2020?
It’s Not Always About Me
I feel as if I am coming out of a haze. Just prior to the pandemic’s beginning the Sports Dude’s health took a bad turn. As you may or may not know, he suffers from acute ulcerative colitis and had to have his colon removed about 15 years ago. There was a chance that he would develop primary sclerosing cholangitis, which he did, and that it could go acute, which it did, necessitating a liver transplant, which he had on October 10, 2020.
As we met with the Liver Transplant team at Oschner Medical Center and spoke with his liver doctor back in Los Angeles, we discovered we were in the right place.
Continue Reading Are you there blog? It’s me, Heather
How To Differentiate Yourself and Your Law Firm as a Legal Marketer
I had the opportunity to be interviewed by Gina Rubel for her new podcast On Record. My topic: How to Differentiate Yourself and Your Law Firm.
The program was recorded at the end of March 2020 when we were deep in the COVID-19 pandemic, so we could not not discuss how firms and…
There’s no right way to do a pandemic
It’s Wednesday, which looks a lot like Tuesday and Friday and Sunday around here.
I’ll head to work in a few minutes (down the hall from the couch in the living room where I current sit) and never realize I did not step outside once all day. I’ll be on Zoom after Zoom, call after…
Tips for General Counsels to Manage Coronavirus Client Alerts
Dear General Counsel,
You are not imagining it. Every single law firm you have ever given a dollar to is sending you a Coronavirus client alert, most likely daily. Every single law firm has also set up a COVID-19 Resource Center (<<< that one links to my firm’s).
I agree, I’m seeing a lot of undifferentiated, repetitive, lacking in value, general content. Basically, there’s a lot of crap out there.
Problem is, you need some of that information, and no single law firm is going to give you all that you need for the simple truth that one size fits one, and marketing is about the one to many.
I need your help here. You are going to have to decide which law firms (might not be yours) are providing relevant content and figure out what is the most meaningful way for that content to be delivered to you.
Separate the wheat from the chaff
As a legal marketing professional, I’m going to give you a few tips to manage the information coming your way so you can find what you need and ignore or unsubscribe from the rest:
Continue Reading Tips for General Counsels to Manage Coronavirus Client Alerts
How are you? Is there anything I can do to help?
Wow. How the hell did we wake up to this reality? Coronavirus? COVID-19? You can call it what you want, but I’m sitting here vacillating between “I should have taken the blue pill” and putting on my Sheriff Rick Grimes hat and getting ready to kick some ass.
So how are you doing? Personally, I feel like I’m just snapping into my new reality.
For the past two weeks I’ve been so focused on moving my office home and pivoting everything we were doing to meet the needs of our attorneys and firm clients; stocking up on what we needed to stock up on; getting one kid home from her study abroad program in Paris (where she had been to Milan the week before the crisis broke out there), and bringing the other kid in from California (because when shit like this happens, don’t we all want our moms?); helping my siblings as we make sure our parents are set up and stop going out (guess where I get the stubborn from??), that I haven’t really internalized what was happening.
My new reality is sinking in, finally
Continue Reading How are you? Is there anything I can do to help?
Can you pass a purity test?
I often post articles on LinkedIn with a lead in: “If you only have time to read one thing today, this is it.” I started to post this article, “How knitters got knotted in a purity spiral: A process of moral outbidding is corroding small communities from within” this morning, but realize I have more to say on this topic.
The article was posted by one of my most trusted friends, and former bridesmaids, on her private Facebook feed, along with her concerns and fears. She has her own company, which is growing and exposing her to bigger and bigger communities. Sharing, liking the wrong thing could, in an instant, destroy her and all she has worked for in her life, not to mention the people who have invested their money in her company and her employees.
This post is about the current “purity spiral” that has taken hold not just in the U.S., but around the world.
So take a deep breath and come along with me. You’re going to have to connect the dots between a knitting community and the legal industry. But look around you, we’re seeing this purity test phenomenon, along with the inability to dissent, all around us.Continue Reading Can you pass a purity test?
Seriously? 2020 already?
I know, I know, I know. It’s January 2020 and I blogged exactly seven (that’s 7) times last year. WTH??
It boils down to two things:
1. I’ve been really busy.
I started a new job which required a move from Los Angeles to New Orleans. It was my first move in more than 20 years, and wow, that threw me. I’m really good at transitions and multi-task organization, but this one really got me and I actually started to doubt myself, but I knew better than to listen to “that” voice and I pushed through it. That first month I really wondered if it would all settle down or if this would be my new normal. It took a couple months, but it finally did settle down, just in time to buy a house, pack up all the stuff we had unpacked (Sports Dude says he got a head start by not unpacking a dozen or so boxes that just sat around our rental for the 8 months we were there), and move to our new home.
One of the reasons we moved was to get out of the crazy of LA. The congestion. The pace of life. The “culture.” We bought this house to literally stop and enjoy the views. To recharge. To let go and be in the moment. We have yet to be disappointed. Photos above and below are from our back porch of a sunrise and sunset this week.
2. I really didn’t have much to say.
It kinda struck me this year more than other years, but we’re still talking about the same crap we were talking about 20+ years ago: Industry groups. Diversity. Attorneys not wanting to do business development. What to do about the service partners when their rainmakers retire. Succession planning. Client service. Billing rates. CRM.
Sure we’ve had some disruptions: generational shifts, AFAs, AI. But they all come back to the same themes. I keep thinking, “Ah, this is going to really change things,” but it rarely does. We just keep operating in a very small bubble because, well, lawyers.
This avoidance of changes (innovation) in our industry comes from the risk aversion of lawyers; decision are based on precedence, not looking forward. It’s amazing that all these years (decades) later the basic tenants of Dr. Larry Richards article Herding Cats: The Lawyer Personality Revealed still hold true: Lawyers remain more skeptical, less resilient, and more autonomous than the general population. Great for writing a legal brief, not so great when it comes to business innovations and practices.
While I have seen glimmers of change with the entrance of the Millennials into the law firm, on the whole, there has not been too much change, because how we cultivate and educate lawyers hasn’t changed much. Oh, wait, what’s that I’m reading and hearing? Law schools discussing getting rid of the LSAT? Law firms starting to change hiring practices and looking at non-traditional (tier 1) law schools? Oooh, is that the rise of the millennial leader (video) I’m seeing?? Hmmmm.