I see so many programs on “How to launch a perfect website.” Well, let me tell you my truth: My website redesign process was less than perfect, and Robert Algeri and I are talking about doing a program about the truths behind a law firm website roll out.

But we launched our website on Monday, and, I can honestly say, the website came out perfect. It speaks to our brand, our history, and our future. And isn’t that the goal when branding, to actually reflect the culture of the entity/product/service?

Welcome to the New GreenbergGlusker.com:

It’s a big difference from our old site.

Some thinking behind the design

We needed a logo that was fresh, clean, and could be used in a social environment. As we were thinking about our future, we had designs that moved us away from the “Goosh” (that’s what we call our stylized “G”). However, we found out quickly that the Goosh has become part of the firm’s identity internally, so we went back and redesigned the logo to incorporate it. Continue Reading My lessons from a less than perfect website redesign process

personal_branding
I promise, my personal brand is not, “I’ve been too busy to blog.” I think I’m going through a process. An evolution. A “what’s next in my life” moment that has lasted for months. I have a lot to say, but I’m not sure HOW I want to say it.

You will often hear me say that deep down, at my core, I’m a writer. But that’s not my brand.

As a writer, however, I have a need to write. But the last few months have me questioning who I am at my core. Not that I am not a good communicator and writer; it’s just not my brand, and I’m trying to get to a more authentic place with who I am. And how am I going to write about anything, if I am not grounded in my core, my brand? Continue Reading My own personal branding exercise