Kevin O'Keefe & Me at the Clipper's Game.
Kevin O’Keefe & Me at the Clipper’s Game.
I’m lucky to know some really cool and smart people out “there.” These really cool and smart people have individual thoughts and opinions, sometimes contrary to what the other really smart and cool people think, believe, and hold dear. I like hanging out

I’m at the Hildebrandt/West LegalEdcenter “Social and Digital Media for Law Firms 2012” conference. Lots of great content.

But the BEST thing I have heard today came from my buddy Amy Knapp, Knapp Marketing (@knappmarketing).

We’re talking about the ol’ hub & spoke. Website (for me the blogs) in the center, with Facebook, LinkedIn, Twitter,

As I mentioned here, I was invited to participate on a panel at the Legal Marketing Association-Bay Area Chapter’s 12th Annual Technology Program on a panel, Beyond Print: Moving Marketing Communications into the Audio and Video Realms.

The panel was moderated by Jen Klein from Blattel, and included Joe Calve, CMO, MoFo; Brian Colucci, Director of Marketing, Townsend; and Dave Pistoni, Principal and Creative Director, doubledave (great company name, by the way).

First of all, kudos for Jen leading a great session. We had our notes, our questions, who was going to take the lead when and where. But we collectively agreed to let the audience drive the content. Come on. We can talk AT you and tell you what WE think you want to hear as an audience member, or we can actually discern what YOU want to hear and respond accordingly.

Jen asked the first questions, then we, as a panel, began interacting with the audience.

Sometimes the questions came from Jen, sometimes the audience, sometimes the audience were talking amongst themselves, sharing their experiences. It allowed for a lot of energy, and as we (the panel), discussed afterward that we all LEARNED something too. I got some great ideas, and left the room more energized than I was when I arrived.

Obviously, I couldn’t take notes while on the panel, so Lydia Bednerik rocked it by tweeting the program via #lmatech.

After the jump, I’m going to pull a few of her comments out, and elaborate.
Continue Reading