OK. I play the G+ game, but that’s really what it is. A game which I’ll explain below.

I ran across this story, Facebook Gets Pluses From Google’s Mounting Minuses, via my Google Reader (which I can no longer share with you) today.

I have to admit, I didn’t read the article too carefully once I saw this graphic:

I’m not surprised. Google+ sucks. But, damn it, I was posting links to our firm’s G+ page earlier today.

Why??

SEARCH.

We play the G+ game because of search, and that’s it.

So, don’t worry that the G+ emperor has no users. It has something better. The +1 button. Which can help bump you to that coveted page 1 of search results.

And if you like this, please +1 using the handy, nifty button below (happy smile, with a wink).