The Legal Marketing Association‘s annual conference is just around the corner. I’ve got my flight, my hotel, my conference registration, and my custom badge ribbons ready to go. But before we all head out, there are a few things we should all be doing to prepare so that we make the most of the
Events - Heather Morse
Can a law firm exist without clients? 49% of new partners surveyed think so.
I’m reading a new survey from ALM, New Partners Ambivalent About Rainmaking, Survey Finds, and am aghast at the naïveté of the respondents. Apparently, 49% of new partners surveyed don’t think that their ability to make rain is a deciding factor in their being promoted to partner (equity or non-equity).
Asked how important they
Personally yours, from the Legal Marketing Association Annual Conference
It’s Monday afternoon and I have finally cleared my e-mail, spoke to a partner, posted a session recap/guest blog post (with three more in the que), and realize I have not personally provided any major content about the Legal Marketing Association’s Annual conference last week, except for my Twitter feed. Looks like I’m skipping the gym today.
First of all, the LMA annual conference is exactly what Tim Corcoran, our president, described in his opening remarks: part educational & networking conference, part family reunion, part high school reunion. And we all know who the crazy uncle is. There are so many layers to the LMA annual conference, that when I look at the conference from each individual pair of eyes, I find that it only tells one side of the story. Family reunion: It was wonderful to see so many of my former colleagues from across my career in legal marketing. Kevin McMurdo from Perkins Coie, Ellen Musante and Corey Garver from my Pillsbury days. Not to mention all the current and former committee and task force members I have worked with throughout the years at both the local and international levels. High School reunion: Some of my closest and dearest friends I have met through LMA. While we are in constant contact via Facebook, getting to see one another live is beyond measure. We have actually started to form an “after prom” event so we can focus on our business and networking while at the conference, knowing we’ll have our personal social time once the conference ends. Education & networking: Really, there is no better place in the industry for marketing professionals to gather. We are a strange breed, and only in LMA are “competitors” so open and willing to share, help one another as we traverse this road, mentor one another, and on board new legal marketers.
This year I found the two most powerful sessions, for me, to be the first and the last I attended. …
Continue Reading Personally yours, from the Legal Marketing Association Annual Conference
Heading to Orlando for LMA? How’s the SWAG?
Well, it’s that time of year. The legal marketing community is headed off to the Legal Marketing Association’s annual conference. The conferences keep getting bigger and better. Pretty soon we’ll be saying goodbye to conference hotels, and hello convention centers. A few things to note:
- Whether or not you are attending the conference, or
Session Recap: Generational Marketing (video)
Thanks to the folks at Spark Media Solutions for doing a great round of post-session interviews after our presentation, Generational Marketing: Strategies and tactics for engagement with Boomers, Gen Xers and Millennials.They really picked up on the main themes of our session, and provides a great recap of our session.
Jonathan Fitzgarrald and…
BIG IDEAS Brought to Life: LMA-LA Continuing Marketing Education Conference
Full disclosure: I’m on the conference committee of the Legal Marketing Association Los Angeles Chapter‘s annual Continuing Marketing Education (CME) Conference: BIG IDEAS Brought to Life. I am very proud of the conference, the quality of speakers, the topics, and I cannot wait for the West Coast premier of the Legal Mocktail…
Why yes, Amy, I did learn two new things
Spoke on a panel yesterday with Adrian Lurssen and Molly Potter on content marketing. Adrian Dayton was the ring-leader. Lots of good folks in the room. Adrian D. kicked things off with a giant piece of paper on each table asking us to write down what we hoped to get out of the program. From…
Prospecting for Clients
Oh, those crazy kids over at Law Firm Satire are at it again. This time, an homage to Ken Burns inviting you to the LMA-Bay Area Technology Conference.
What happened at LMA won’t stay there
Well, I am back in the office and digging through my e-mails, trying to figure out what I missed out on, and, yet, I am still going back and checking the Twitter stream because I am not yet ready to move on from what happened at the LMA Annual Conference. In fact, I get…
Don’t forget to bring your passion to LMA’s Annual Conference
I know. I haven’t been blogging. I’ve been really busy and I am trying to clear my plate at work, at home, with the Girl Scout troop so I can really enjoy my time at the Legal Marketing Association’s annual conference, in Las Vegas!!
I’m starting to go over the conference schedule, and one…