The Legal Marketing Association‘s annual conference is just around the corner. I’ve got my flight, my hotel, my conference registration, and my custom badge ribbons ready to go. But before we all head out, there are a few things we should all be doing to prepare so that we make the most of the conference, our time, and our opportunities.
From a post last year:
We all attend professional conferences. Some are close-knit groups, such as the Legal Marketing Association’s Annual Conference; others will have 10s of thousands in attendance, and take over a whole city (ACC Annual Meeting, CES, NRF’s Big Show).
Sometimes we will know no one attending, other times hundreds due to our level of involvement in the organization.
No matter how many people you know or don’t know, speaker or not, first time attendee or not, you need to prepare to maximize the time you will be there, and out of the office.
I start to prepare for a conference approximately two weeks or so before my departure. When I say I do these things, I really do them, and I coach others to do so as well for one reason: They work.
YUP, gonna make you click to the original post to read more …
What it comes down to is that we’re all really busy trying to get out of the office. Many of us will be distracted at the conference by the office. But your firm is spending good money to send you. Take advantage of the opportunity. However, it’s a big conference, with a lot of people, and a homecoming with old friends. Planning today will make your experience all the better.
If you’re looking for me, here’s my schedule:
- Flying in with the Sports Dude and headed to the pool. Trying to gather some people for dinner and a show (DM me if interested in going).
- CMO Summit on Monday. Then I’ll meet up with my First Time Attendee Mentees at the First Timers Reception, then we’ll head over to the full reception, and then I have dinner plans.
- I’m doing the AI Track. Really looking forward that. All the breakouts for networking in the exhibit hall (looking forward to winning some prizes), and off to the reception. Playing it by ear Tuesday night.
- After everyone wishes me happy birthday and bestows upon me lots of gifts, I’m headed to a couple more sessions before flying home so my kids can bestow me with gifts as well.
Thursday will be spent getting caught up in the office, sharing great content, and preparing to head out again on Sunday for the ALA Annual Conference where Jonathan Fitzgarrald and I will be presenting on Generational Marketing: Strategies and Tactics for Engaging Different Generations.