After almost six years in legal marketing, I attended the LMA Annual Conference in Las Vegas as one of two recipients of the Midwest Region’s Presidential Scholarship.
What an experience! So many new legal marketing connections. So many good sessions. So much to think about.
Here are a few reflections as a first-timer and a small-firm marketer:
Networking is key
- I decided to take advantage of as much as I could at the conference, so I went a day early to attend a few mixers and a pre-conference session. I also participated in a lunch networking session with the Small Firm/Solo Marketers SIG. Through the networking events, I met many people IRL who I previous only knew virtually through LME (Legal Marketers Extraordinaire on Facebook), my lifeline. These include Hall of Fame members, former board members of LMA, and conference presenters. They are approachable and willing to help other legal marketers at any time. Throughout the conference, I ran into them repeatedly and they always chatted with me to see how things were going (and they give hugs).
- If you’re part of team who are at the conference, connect with people outside of your firm. It’s what we tell our attorneys, right?
- Look people in the eye. Say hello. Invite others into your “groups” at mixers – don’t just leave it up to others to approach you or ask to join your group.
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