LMA17 has kicked off with Zoe B. Chance (@zoebchance ‏) speaking on how the brain is wired to be influenced. As my buddy Jon Holden said,

Sneaking suspicion that @zoebchance will have more than 1691 followers after today… #LMA17pic.twitter.com/8nl7sEJvj3

— Jon Holden (@holdencalgary) March 28, 2017

Go read the Twitter feed at #LMA17. In short, we need to make it easy to say yes, make it easier to take action, at the moment of “truth.”

Which flowed PERFECTLY in to the kick off of the AI track. I am just in love with this topic, and YES, my 2017-2018 Marketing Plan for the Marketing Department at my firm is to CLEAN UP MY DATA!

My favorite slide is the one that brings it all together:

This is the shit that makes my legal marketing heart go pitter pat. #LMA17 and what my 2017-2018 plan is all about. pic.twitter.com/Lw5llGyuFg

— Heather Morse (@heather_morse) March 28, 2017

Bringing all of our data together to tell the story is the future, and the future is here. AI should be on the minds of all legal professionals. The impacts will drive client relationships, engagement, and the delivery of legal services. It will drive how law firms (and cases) are managed.

For those with their heads in the sand, you have to realize: YOUR CLIENTS ARE DOING THIS. They are automating, and they are in control of the demand. WE are the business professionals. We need to be fluent in this conversation.

BRAVO to the SEXIEST panel at #LMA17. Follow them: