(Image:Matthias Clamer/Stone+/Getty)

I broke out of my legal marketing industry bubble this week and have been attending the Chief Marketing Officer Institute in Vegas. For fun and comfort, I dragged along Adam Stock and Jonathan Fitzgarrald.

The CMO Institute has been a small and intimate, yet high-level and well-crafted event. Sure, there have been some misses from the podium, but, for the most part, my Curious George has been satisfied.

It’s been amazing, invigorating, eduational, and fun.

It’s encouraging,validating, and a bit frightening to realize we laugh at the same jokes: “Who’s department is seen as a cost center,” hahaha.

It’s been rewarding as I sat and brainstormed a challenge I had with CMOs from different industries and sectors and realized they had fresh solutions for me, and at other times validated my assumptions.

It’s been eye-opening to speak with my counterparts in the companies that my firm represents. Hello? Bueller? Bueller??? Makes sense. Right?? Enough GC Roundtables. I want to see CMO Rountables.

Not only did I make some new friends (Steve, Heather, you know I am talking about you), I found a new blog to follow Common Sense of Business.

Along with a couple products that I think could migrate easily into legal, Domo and Marketo, I also have some great content swirling around my head just waiting to be turned into blog posts, (must.write.before.I.forget).

I still have a few more sessions today before heading out to Chicago for the LMA Board meeting, where it’s supposed to be a high of 61* today, and a high of 19* on Thursday. What the hell is THAT??

I think I will bring a better me to Chicago (still bitching about the weather). A more passionate me (you guys are warned, lol). A more engaged me.

For my personal “marketing me,” I will continue to add non-legal marketing programs like the Chief Marketing Officer Institute, to my mix.

The intimacy of the event allowed me to quickly meet new colleagues, and have some insightful, funny and memorable conversations and experiences, bring back new ideas to help me do my job better, and some new friends.

Can’t beat that. Except for the LMA Annual Conference coming up in April.

Jonathan and I have been tweeting at #CMOInstitute if you’d like to follow along today, or get an idea of what we’ve been experiencing and capturing over the past couple days.

  • Lisa Simon

    I knew I’d regret not going. You’ve confirmed that! Good to know though for next time.