I had a day yesterday like no other. It began with the snake’s lunch getting loose (found later that day, by the Sports Dude, in the nanny’s lunch … ick factor 100 on a scale of 1 to 10). Business meeting. Major family drama. Which, having four siblings meant long calls with my mom,
Events - Heather Morse
And we’re off … LMA’s Annual Conference has kicked off
Hey Coolerites. I’m at the LMA Annual conference and starting to tweet from the CMO Summit, one of the three pre-conference sessions.
The full conference begins tomorrow, but the pre-con sessions are hopping. You can follow the feeds over at #lma12 on Twitter (you do not need to be a registered user to follow). If…
Everything is bigger in Texas, including LMA!
What do the Ewings, Top Chef and the Legal Marketing Association (LMA) all have in common?? DALLAS!!! Woo hoo. I just booked my flights for the LMA Annual Conference to be held in Dallas (ok, Grapevine), Texas, March 15-16, 2012. I’m looking forward to seeing friends and colleagues, along with the programming and…
Upcoming Event: How Lawyers Can and Should Use Social Media
I’ll be speaking at the Pasadena Bar Association – Technology Section Event, How Lawyers Can and Should Use Social Media, on Tuesday, September 27 at Noor Restaurant in Pasadena. At this roundtable program, I’ll be sharing on how lawyers can give a boost to their practices by using Facebook, Twitter, LinkedIn and by blogging.…
It’s Show Time at LMA
Ok. I’m awake. I didn’t make the first program, but I’m here at the LMA Annual Conference’s Quick Start program. Kudos to Maggie Watkins, Best Best and Krieger and Jonathan Fitzgarrald, Greenberg Glusker for putting together a standing room only program! Nat Slavin…
The LMA Annual Conference Bloggers
To blog or not to blog … oh, we’ll be blogging and Tweeting from the Legal Marketing Association’s Annual conference, kicking off on Monday in Orlando. Here’s a list of those who will be blogging. If you’re not on the list, but blogging, let me know and I will update:
Come and find me at LMA!
There might be thunderstorms and tornadoes in Orlando today, but it’s going to be sunny and warm for the Legal Marketing Association‘s annual conference, which kicks off Monday morning, bright and early. With more than 1000 attendees roaming the halls, General Sessions, Concurrent Sessions, MORE Sessions, CMO Roundtables, Quick Start, Masterminds…
Social NETWORKING at the 2011 Legal Marketing Association Annual Conference
The Legal Marketing Association’s annual conference is just around the corner, and I’m starting to get excited. I’ve had the honor and pleasure of participating on the conference committee this year, and, in my unbiased opinion, the conference agenda is looking incredible. Better check out the MORE sessions. Catherine MacDonagh and I really enjoyed…
Lawyers can be harsh
Let’s face it. To succeed in legal marketing, or anything to do with working with lawyers, you have to have a tough shell. I spoke on a webinar this week with Darryl Cross and John Byrne where we discussed social media. We’ve all spoken on the topic in the past. Darryl and I have participated…
Beyond Print … Marketing Communications Continues to Evolve
As I mentioned here, I was invited to participate on a panel at the Legal Marketing Association-Bay Area Chapter’s 12th Annual Technology Program on a panel, Beyond Print: Moving Marketing Communications into the Audio and Video Realms.
The panel was moderated by Jen Klein from Blattel, and included Joe Calve, CMO, MoFo; Brian Colucci, Director of Marketing, Townsend; and Dave Pistoni, Principal and Creative Director, doubledave (great company name, by the way).
First of all, kudos for Jen leading a great session. We had our notes, our questions, who was going to take the lead when and where. But we collectively agreed to let the audience drive the content. Come on. We can talk AT you and tell you what WE think you want to hear as an audience member, or we can actually discern what YOU want to hear and respond accordingly.
Jen asked the first questions, then we, as a panel, began interacting with the audience.
Sometimes the questions came from Jen, sometimes the audience, sometimes the audience were talking amongst themselves, sharing their experiences. It allowed for a lot of energy, and as we (the panel), discussed afterward that we all LEARNED something too. I got some great ideas, and left the room more energized than I was when I arrived.
Obviously, I couldn’t take notes while on the panel, so Lydia Bednerik rocked it by tweeting the program via #lmatech.
After the jump, I’m going to pull a few of her comments out, and elaborate.
Continue Reading Beyond Print … Marketing Communications Continues to Evolve