There might be thunderstorms and tornadoes in Orlando today, but it’s going to be sunny and warm for the Legal Marketing Association‘s annual conference, which kicks off Monday morning, bright and early. With more than 1000 attendees roaming the halls, General Sessions, Concurrent Sessions, MORE Sessions, CMO Roundtables, Quick Start, Masterminds, AND Just JDs, we might miss one another, so make sure to find me at these program events: MONDAY, April 4 (pre-conference workshops) 8:00 a.m. – QUICK START Kick-Off (there’s a breakfast beforehand, but, let’s face it … I’ll still be on California time :D) 8:30 a.m. – QUICK START: Getting a Grip on Law Firm Economics 9:30 a.m. – (I’ll probably go grab some breakfast … because it’s now almost morning in L.A., but Nat Slavin and Cheryl Bame are up next at Quick Start, so stay)

(I’m on the conference committee, so I’m going to bounce around between the pre-conference programs)

11:00 a.m. – MASTERMINDS: Strategies and Tactics for Bringing Value to the Client Relationship with Alternative Fee Arrangements


(I’ll probably go hang out in the bar and people watch … see who is arriving)

3:30 p.m. – JUST JDs: Building a Truly Client-Centered Platform at Your Law firm (and Why It’s To Your Competitive Advantage) 5:00 p.m. – First Timer’s Reception 5:30 p.m.  – Welcome Reception (I’ll be getting my stamps for the Passport to Prizes!) 6:45 p.m. – Tweet-Up/Kick-Off Social Media SIG in the Crew’s Cup Lounge TUESDAY, April 5 7:30 a.m. – Breakfast in the Exhibit Hall 8:30 a.m. – General Session 9:00 a.m. – Disney’s Approach to Business Excellence 11:00 a.m. – Effectively Leveraging Social Media as a Business Development and Marketing Tool – Concrete Examples of what’s Acceptable, and what’s working

(lunch & dessert reception)

2:15 p.m. – CMO Roundtable: Lateral Integration Best Practices

(conference committee meeting … let me know how you think things are going so far!)

4:15 p.m. – CMO Roundtable: Top 10 AmLaw 100 Marketing/BD Practices and How to Integrate Them into Your Regional/Mid-sized Firm 6:30 p.m. – Networking Reception at Disney’s Yacht Club Resort -Shipwreck Beach WEDNESDAY, April 6 9:00 a.m –  General Session: Achieving Greater Collaboration – What you Need to Know to Get to a Win-Win Relationship with Your Clients 10:45 a.m. – MORE Sessions: ABA 20/20 Commission and State Bar Development


1:45 p.m. – MORE Session: What’s next for the Legal industry? 3:00 p.m. – PASSPORT TO PRIZES drawing (You MUST be present to win!!!!) 3:45 p.m. – End of conference 🙁 … but I’ll see you in the Big D in 2012!