For those who attended the Legal Marketing Association‘s annual conference in Orlando last week, it was an incredible few days of education, networking and camaraderie. Perhaps it was the location, or maybe there is truly a sense of “recovery” from the recession, but the mood was light, up beat, ENERGETIC. Many of us took
Another Legal Marketing Association annual conference has come and gone, and I can’t get the keynote speaker out of my head. Jeff Williford of the Disney Institute presented on Disney’s Approach to Business Excellence. For an indepth recap of Jeff’s presentation, read Lindsay Griffiths‘ Disney’s Approach to Business Excellence – An LMA Recap.…
The legal marketing community can be very insular. There are the go-to people for CRM, client surveys, training, blog development, PR, advertising, and so on.
Breaking into this industry can be challenging because of the tight relationships many of us have with our service providers, but, also because people entering the market do not take…
Nat Slavin has four rules for success. These are great whether legal marketer to lawyer, or lawyer to client.
- Understand clients needs
- Add value,
- Manage expectations
- Make them look good!
There might be thunderstorms and tornadoes in Orlando today, but it’s going to be sunny and warm for the Legal Marketing Association‘s annual conference, which kicks off Monday morning, bright and early. With more than 1000 attendees roaming the halls, General Sessions, Concurrent Sessions, MORE Sessions, CMO Roundtables, Quick Start, Masterminds…