Break’s over, and PR is up with Cheryl Bame from Bame PR. Of course, I got caught up catching up with the folks in Masterminds, so running a few minutes behind. Cheryl is going over the standards of PR with lawyers, where to develop ideas (case wins, transactions/deals, amicus briefs, New laws/legislation, pro bono). She has some great nuggets:
- Reporters don’t want to talk to the firm, they want to talk to the experts.
- Breaking news leaves no time for a news release for maximum coverage. You have to pitch it.
- “No Comment” to a reporter means handing them the proverbial middle finger (quote from someone in the audience). If your attorney CANNOT talk (client says no), at least have a referral for them. You don’t not want to respond.
- Old news is not news
- Before writing a client alert ask yourself this (from client’s perspective): Why should I care?
But this is me blogging … I want to hear how social media is changing the landscape of legal marketing PR. Distribution is now going social, so you need to take advantage of it.
- Add news releases/client alerts to your website
- Put links to news releases in the LinkedIn status update
- Have firm Twitter, Facebook the links
- Media relations is moving faster because of social media, you need to keep up with it
- More targeted pitches (no longer spamming fax machines with press releases)
- Follow the key reporters/publications
- Pitches are happening over Twitter (see reporter/pub is writing on a subject, contact them to offer background expertise)
- Deadlines are moving: A blogger’s deadline is right now.