I am attending the Los Angeles Business Journal’s Women’s Summit. Our firm is a sponsor, and our partner Karina Sterman was a panelist.

Image of LABJ's Women's Council & AwardsFor the legal marketers reading this post: get out of the office and attend the events you sponsor. I am always “too busy” to attend, but I am reminded once again today why it’s so important.

First of all, I now understand this event, the nuances, and how to market this event within our firm. Even if our table is filled, the “sales” side of the program will always makes space for you to stop by and “get a personal feel” for the event.

Secondly, Karina and I were able to brainstorm some strategies in the back of the room and we are going to create a program for our clients based on some information we heard.

Beyond seeing how our firm can be a better sponsor and take advantage of the program, I’m gleaming good information for ME.

It’s a professional women’s summit. The panels are all about our careers. With 20 years invested in my legal marketing career, there is always more I can learn, and pass along.
Continue Reading

I see so many programs on “How to launch a perfect website.” Well, let me tell you my truth: My website redesign process was less than perfect, and Robert Algeri and I are talking about doing a program about the truths behind a law firm website roll out.

But we launched our website on Monday, and, I can honestly say, the website came out perfect. It speaks to our brand, our history, and our future. And isn’t that the goal when branding, to actually reflect the culture of the entity/product/service?

Welcome to the New GreenbergGlusker.com:

It’s a big difference from our old site.

Some thinking behind the design

We needed a logo that was fresh, clean, and could be used in a social environment. As we were thinking about our future, we had designs that moved us away from the “Goosh” (that’s what we call our stylized “G”). However, we found out quickly that the Goosh has become part of the firm’s identity internally, so we went back and redesigned the logo to incorporate it.
Continue Reading

For those who attended the Legal Marketing Association‘s annual conference in Orlando last week, it was an incredible few days of education, networking and camaraderie. Perhaps it was the location, or maybe there is truly a sense of “recovery” from the recession, but the mood was light, up beat, ENERGETIC. Many of us took

Kudos and thanks to Jonathan Fitzgarrald and Cheryl Bame for gathering together some of our colleagues to produce: Law Firm Marketing Leaders: Tips from a Collection of Experts,” (pdf). Enjoy the “5 Tips” on the following topics from some of legal marketing’s finest: