LinkedIn recently rolled out their new “publishing” feature. It’s pretty interesting, and definitely something to explore. It is not designed to take the place of blogging, but can be a great middle-ground for those not quite ready to launch a blog, but have something to say, or those trying to expand their reach. For lawyers
I don’t follow egg-heads or empty blue boxes on Twitter
If you haven’t been on Twitter lately (Snort. Not even going there with you if you haven’t), you might not realize that they have made a few changes. Like many social networking sites, Twitter is becoming more and more graphically driven. Not necessarily your individual tweets, but your profile and how people see you on…
Is live-Tweeting overrated?
Is live-Tweeting overrated?
That’s the question my friend Ben Greenzweig, Momentum Event Group, asked the LME group this morning. And, with multiple people live-tweeting the same sessions at a conference, I can understand why he’s raised the question.
Not too shockingly, many of us have an opinion, and a conversation has begun so…
Lessons from the Sports Dude: Drive the Conversation
There’s a story breaking in Los Angeles. Our L.A. Rams might be coming home after wandering through the mid-west for the past 20-years.
And the Sports Dude is in there.
As background, the Sports Dude got really, really sick some years ago. It almost took his life, and it definitely impacted his career. He went…
How to avoid random acts of hashtags
Hopefully by now everyone knows what a hashtag is beyond an annoying way that kids talk today.
Or a scroll at the bottom of a TV show.
Hashtags began randomly enough in 2007 and became popularized during the San Diego wildfires of that year.
They allow users of Twitter (and now every other social media) to search and find topics. They are now hyperlinked in the status, so all you have to do is click to get your search results.
Which brings me to random acts of hashtags.
There is a marketing conference taking place right now. I have several friends attending the conference, and they are all using a different hashtag.
@heather_morse It’s been tough to follow, that’s for sure.
— Jill Clark Rako (@JillRako) January 23, 2014
Rather than be able to follow one conversation, there are several conversations taking place.
Since I am fortunate to follow many people in my industry, I was able to catch on pretty quick to what was going on with the three separate hashtags.
Unfortunately, I am not that invested that I will build out a multiple hashtag search result into one stream.
You lost me. And you lost me in several places:…
Continue Reading How to avoid random acts of hashtags
Legal technology disrupters and why you need to take note
Yes, I am still reading Richard Susskind‘s Tomorrow’s Lawyers: An Introduction to Your Future. Chapter 5: Disruptive Legal Technologies definitely caught my attention:
[A] distinction is commonly drawn between sustaining and disruptive technologies. In broad terms, sustaining technologies are those that support and enhance the way that a business or a market currently
Gen Y, Meet Milbank.
Nothing like an Above the Law post to get the LME going.
Today’s late-breaking post, Biglaw Firm Holds Associates To Strict Social Media Policy, is brought to you by the good folks at Milbank.
Where to begin? Where to begin?
A four page memo that can…
How NOT to measure the value of a legal blog
I just read the following post SCOTUSblog Won Readers, Not Clients: Popular blog didn’t work as marketing tool for law firm but was a hit with readers, founders tell UGA audience.
I have to disagree.
In general, and in most cases, a corporate legal blogger might not be able to point to a particular piece of business and say, “I brought that in from writing this blog post on that date.”
However, if written correctly, the attorney can most likely point to their practice and see a correlation between their increased business and the launching of their blog.
I just don’t think the folks at SCOTUSblog are correctly measuring its value.
A corporate legal blog is NOT a business development (read SALES) tool in and of itself. It is there to provide what Nancy Myrland calls “digital breadcrumbs“:
Blogging, just as all other content scattered across the Internet, is what I always refer to as “digital breadcrumbs.” The words, thoughts and opinions we share in these spaces serve to help others find a path to us when they happen to need us, or at least when their interest in our areas of expertise is heightened.
A blog, done right, is an educational tool that will position the author and firm. Avvo‘s Josh King agrees:
Too many attorneys and firms treat them like outbound marketing vehicles, doing more overt sales pitches than information and thought leadership.
Blogs are about value, and education. They are about telling the story you want the general counsel to read as they are doing their due diligence on the attorney and the firm. They are about having the right results on page one when your name is Googled.
Getting back to the softer ROI that we’re talking about, Virtual Marketing Officer, Jayne Navarre, points out that the SCOTUSblog article contradicts itself:…
Continue Reading How NOT to measure the value of a legal blog
Three great take aways from today’s GC Panel at LMA-LA
Kudos to the Legal Marketing Association – Los Angeles Chapter program team on today’s Corporate Counsel Panel. I have to say, I always love me a GC panel. Sure we hear the same ol’ same ol’, but there are always a few new nuggets of information in there. Corporate Counsel…
Which came first? The content or the promotion, or is it the engagement?
I’m lucky to know some really cool and smart people out “there.” These really cool and smart people have individual thoughts and opinions, sometimes contrary to what the other really smart and cool people think, believe, and hold dear. I like hanging out…