I’m having a fan-girl moment. Someone very high up in my industry caught wind that I will soon be visiting his city. Mr. Big sent me a LinkedIn message saying he’d love to buy me a cup of coffee so we can finally meet in person. He wants to meet me. OMG. I didn’t know he knew I existed. We’re 1st degree LinkedIn connections and all, but what does that really mean?
I haven’t said much about this upcoming trip. It’s personal to celebrate my daughter’s birthday and check out some colleges. Mr. Big could only know about the trip via a Facebook comment I made in a private group, and he then contacted me via LinkedIn messaging.
Seriously. This never would have happened before social media. I would never have been on his radar, and he certainly would never know that I was planning a trip to his fair city.
I was at lunch earlier today discussing how important our connections are in respect to an entirely different topic … my employment. Who I know is important to my job so that I can bring the right resources on any given project. Who I know is important so that I can make the right introductions to bring the right business opportunity. Who I know is important to save you money, and to make you money.Who I know is important. Period.
I manage all of my relationships these days through LinkedIn and Facebook (sorry Twitter). I provide value. I share to the point where people know me. I make connections. And it is all natural and organic to me. In this past week I have identified, through status updates, new research and topics that will be perfect for my internal education program.
Social media is the most important and powerful business development tool I have ever come across. It does not discriminate. It works for introverts and extroverts, thinkers and feelers equally. It quickly allows you to separate the BSers from the value-adders. It saves time, and it allows me, with very minimal effort, to identify, connect, and develop new and deeper relationships.
My question to you is this: What are you missing out on by not harnessing your social media footprint? Most likely, you’ll never know.