The LMA annual conference is kicking off this morning. I’ve been here since Saturday. Why? Because it’s LMA and I wouldn’t miss a minute of connecting with my peers, colleagues, and friends!!
So what is so damn special about LMA that I added more time away from my family (and the cutest puppy anyone could ever love) to attend my professional conference?
Everyone has their own experience, and I’d love to hear about yours. But here are a few reasons why I believe LMA is so special:
- Legal marketing isn’t something you go off to college to study. You can’t get an MBA is professional services marketing. Over the years, we have defined what legal marketing is, and continue to redefine it every year, raising the bar for ourselves, the attorneys we serve, and our industry. We can’t get that information anywhere other than here.
- Working with lawyers is hard. Law firm life isn’t easy. In any other professional services firm, the CMO not only has a seat at the table, they have a stake in the game. They are partners along side the CPAs, realtors, and architects they serve. Marketing and business development are seen as important functions of the business. Not so in the legal industry where the bar associations prohibit non-lawyers from not only being owners, but sharing in fees. By not being seen as peers, we are oftentimes not seen as being as important, and our message is not always heard. Having peers to commiserate with, who understand, and who feel our pain allows us to go back to that board room again and again and again until we make headway.
- While legal marketing is no longer in its infancy, and we have made it through our toddler years, we certainly have not fully grown up and joined the ranks of our professional services peers. There’s still a lot of room for growth, and we’re growing up together. This had allowed us to create deep bonds as we tell our war stories (remember when lawyers didn’t want e-mail? hahaha).
- Speaking of together, it’s hard not to admit, but simply put, LMA is really about the members. I know of no other industry where the camaraderie and friendships are as deep. Perhaps it has to do with what we do? Perhaps it has to do with the common challenges we face? Perhaps it has to do with the personalities our industry attracts?
Whatever it is, give me more. Over the past 18 years that I have been a member of the legal marketing industry I have developed some of my strongest friendships, found incredible mentors, and continue to be inspired by those I rub shoulders with once a year.
So tell me, why do you find LMA so special? What makes you come back year after year?