I just walked back into my office after spending four days at the Legal Marketing Association‘s annual conference where I spoke on panel, organized the LMA Tweeters, and have volunteered for the 2011 conference advisory committee. I returned to my office this morning to find hundreds of emails that need to be
Tweeting LMA – Friday
| Track | Session | Time | LMA Tweeters |
| One: Professional Development | Enhancing Your Leadership role Within Your Firm — Establishing and Gaining Credibility | 09:00 – 10:00 | @kateh32 |
| Two: Business Development | Creating and Implementing a Sales and Business Development Culture in Your Firm | 09:00 – 10:00 | @lalaland999 |
| Three: Strategy | Developing Metrics for Measuring Your Marketing |
Tweeting LMA: Thursday
| Track | Session | Time | LMA Tweeters |
| General Session | Opening Remarks & LMA Annual Report | 08:30 – 8:45 | @meganmckeon |
| General Session | Your Honor Awards | 08:45 – 9:00 | @meganmckeon |
| General Session | Keynote Address | 09:00 10:30 | @gerkmana |
| One: Business of Law | Recovery: Refocusing the Inside Counsel/Outside Counsel Partnership to Maximize Profitability | 11:15-12:00 | @lindsaygriffith |
| One: Business |
Tweeting LMA: Wednesday – Pre-Conference Sessions
| Track | Session | Time | LMA Tweeters |
| General Session | Quick Start | 9:00 – 5:00 | @gaillamarche |
| General Session | Masterminds | 9:00 – 5:00 | @meganmckeon |
Use your blog to tell a story
Lawyers are incredible cautious and risk adverse. When it comes to blogging, Tweeting, sharing of information, there is still a large camp put there that is more concerned about their competition running across their information than they are about their current and potential clients doing so.
Your website and blog provide you with an
Tweeting a Conference or Seminar
I had a lot of fun the other day covering Kevin O’Keefe‘s “Blogging for Business Development” on Twitter (hashtag #LBGR).Why do I do it?
- It’s like taking notes. I’ll remember the content better, and pay better attention, if I’m Tweeting the content.
- It broadens my exposure.
- It increases my
Overcome the Fear of Transitioning: Make The List
I love being a legal marketer. However, it has its challenges, which usually revolve around personalities.Several years ago I sat on an airplane, on my way to New York for a department retreat. In mid-flight I instinctively opened up my Blackberry and read an e-mail that just sent me for a loop, and I
Your Five Favorite Business Books: What do you recommend??
From time-to-time I pull together a reading list of business books and share with my peers. Here’s the last list from May 2008. Since so much has changed in the business world, from the recession to the advent of social media, it’s time to update the list. So, what are your 5 favorite business
If you’re Googled and the search results are zero, do you exist?
Our friends over at The Lawyerist have a great post today courtesy of Allison Shields – 7 Simple Online Mistakes Lawyers Make.
- Using an AOL, Hotmail or Yahoo! Email address (a domain name will cost you $10 per year. Make the investment.)
- Not Writing for Real People (drop the legalese lawyers …
One More Reason to Participate in Social Media and Social Networking
As if the readers of The Legal Watercooler needed another reason to participate in social media and social networking:
Google Social Search should be available to everyone by the end of today.
Your friends and contacts are a key part of your life online. Most people on the web today make social connections and