Track | Session | Time | LMA Tweeters |
General Session | Opening Remarks & LMA Annual Report | 08:30 – 8:45 | @meganmckeon |
General Session | Your Honor Awards | 08:45 – 9:00 | @meganmckeon |
General Session | Keynote Address | 09:00 10:30 | @gerkmana |
One: Business of Law | Recovery: Refocusing the Inside Counsel/Outside Counsel Partnership to Maximize Profitability | 11:15-12:00 | @lindsaygriffith |
One: Business of Law | Examining the Current Use of Alternative Arrangements | 12:00-12:45 | @lindsaygriffith |
Two: Business Development | Transition from a Marketing to a Business Development Mindset | 11:15-12:00 | @jdtwitt |
Two: Business Development | Tactical Approaches for Developing Key Marketing Initiatives that Align with the Firm’s | 12:00-12:45 | @jdtwitt |
Three: Client Service | Developing a Long Term Key Client Initiative | 11:15-12:00 | @kateh32 |
Three: Client Service | Relevance: Relationships: Revenue – Pathways to Profitability through Client Loyalty | 12:00-12:45 | @kateh32 |
Four: Public Relations | “Wear Shoes that Match, and 7 other things I’ve learned working with lawyers in 25 years” | 11:15-12:00 | @katescoptur |
Four: Public Relations | Establishing a Comprehensive PR Strategy | 12:00-12:45 | @katescoptur |
General Session | Hall of Fame & Your Honor Awards | 12:45 – 2:00 | @meganmckeon |
One: Business of Law | Current Macro Economic Trends and the Impact on Practice Areas | 2:30 – 3:30 | @chris_whitmore |
Two: Business Development | RFP Best Practices and Emerging Trends | 2:30 – 3:30 | @rachaelDC |
Three: Strategy | Why Strategic Planning Matters – Especially Now | 2:30 – 3:30 | TBA |
Four: New Media | Leveraging Social Networking – Real World Applications of Web 2.0 that have led to New Business | 2:30 – 3:30 | @gerkmana |
One: Leadership | Social Media Strategies for Small to Mid-Sized Law Firms | 4:00 – 4:45 | @gerkmana |
One: Leadership | Getting the Most – and Best – Out of Your Staff | 4:45 – 5:30 | @rebeccawissler |
Two: Business Development | Fresh Approaches for Honing Your Attorney Coaching and Negotiation Skills | 4:00 – 4:45 | TBA |
Two: Business Development | Process Improvement: Legal Lean Sigma for Law Firms | 4:45 – 5:30 | TBA |
Three: Strategy | The Rising Role of the Law Firm Business Manager | 4:00 – 4:45 | TBA |
Three: Strategy | Creative Strategies for Better Managing Limited Marketing Resources | 4:45 – 5:30 | @jdtwitt |
Four: Public Relations | Paving Your Path to Client Focused Communications – The Intersection of PR and Business Development | 4:00 – 4:45 | @kateh32 |
Four: Public Relations | Managing the Media When Crisis Strikes | 4:45 – 5:30 | @kateh32 |