In the comments section of yesterday’s post, Law Firm Rainmakers: The New Untouchables, Toby Brown wrote: I recall seeing numerous articles in the last downturn about how the lawyer personality is opposite of what you need for sales. I don’t have a current reference to one of these articles, but the basic theme was:
“Marketing Me” – When do you find the time?
I know. You’re busy. I’m busy. We’re ALL busy. But you can’t use that as an excuse to not market yourself.
For me, it all began with learning how to manage my processes. Manage my in-coming messages. Manage the noise.
Manage your process
If you have not heard of David Allen, or his book,