Track Session Time LMA Tweeters
One: Professional Development Enhancing Your Leadership role Within Your Firm — Establishing and Gaining Credibility 09:00 – 10:00 @kateh32


Two: Business Development Creating and Implementing a Sales and Business Development Culture in Your Firm 09:00 – 10:00 @lalaland999



Three: Strategy Developing Metrics for Measuring Your Marketing ROI 09:00 – 10:00 TBA
Four: Public Relations A Practucum: A Hands-on Exvercise in How to Successfully Develop and Pitch a Story 09:00 – 10:00 TBA
General Session What We Love Most About Our Lawyers – A client Panel 10:30 – 11:30 @heathermilligan


One: Service Side Managing Your Professional Repuation 11:30 – 12:15 @lindsaygriffith


One: Service Side Law Firm Budgeting Trends 12:15 – 1:00 @meganmckeon
Two: Business Development Practical Applications and Real-World Tactics for Harnessing the Power of the Internet and Research Databases for Competitive Intelligence 11:30 – 12:15


Two: Business Development Leveraging Knowledge Management to Increase Efficiency and Improve Your Firm’s Bottom Line 12:15 – 1:00 @heathermilligan
Three: Client Service Current Best Practices for Creating Substanative and Successful Client Teams 11:30 – 12:15 @mbeese
Three: Client Service Creating and Sustaining a Successful Client Feedback Program 12:15 – 1:00 @natslavin
Four: Marketing Technology The Marriage of CRM & ERM 11:30 – 12:15 @lalaland999



Four: Marketing Technology The Digital Firm 1015 – The Changing Face of Professional Services Marketing Communications 12:15 – 1:00 @lalaland999



General Session Your Honor Awards Announcements – Part 3 2:00 – 2:15 @meganmckeon