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I just walked back into my office after spending four days at the Legal Marketing Association‘s annual conference where I spoke on panel, organized the LMA Tweeters, and have volunteered for the 2011 conference advisory committee. I returned to my office this morning to find hundreds of emails that need to be …

The LMA Tweeters are about to break out in tweets. If you’re following along the #LMA10 search, the traffic is going to pick up tremendously. So, rather than get annoyed, or tune out, focus your “listening” at the conference. I have prepared a list of who is tweeting which sessions for Wednesday, Thursday…

Track Session Time LMA Tweeters
One: Professional Development Enhancing Your Leadership role Within Your Firm — Establishing and Gaining Credibility 09:00 – 10:00 @kateh32

@meganmckeon
Two: Business Development Creating and Implementing a Sales and Business Development Culture in Your Firm 09:00 – 10:00 @lalaland999

@duetsblog@lindsaygriffith

@rebeccawissler
Three: Strategy Developing Metrics for Measuring Your Marketing

…

Track Session Time LMA Tweeters
General Session Opening Remarks & LMA Annual Report 08:30 – 8:45 @meganmckeon
General Session Your Honor Awards 08:45 – 9:00 @meganmckeon
General Session Keynote Address 09:00 10:30 @gerkmana

@jdtwitt

@lindsaygriffith @meganmckeon

@nancymyrland
One: Business of Law Recovery: Refocusing the Inside Counsel/Outside Counsel Partnership to Maximize Profitability 11:15-12:00 @lindsaygriffith
One: Business

…

Track Session Time LMA Tweeters
General Session Quick Start 9:00 – 5:00 @gaillamarche

@katescoptur

@lalaland999

@duetsblog
General Session Masterminds 9:00 – 5:00 @meganmckeon

@nancymyrland

For the past week I have been pulling together the names and schedules for those planning to Tweet at the Legal Marketing Association‘s Annual Conference beginning this Wednesday in Denver. So, let me introduce you to the LMA Tweeters (I’ll post the schedule in a separate post):

Rustin Brown @WechslerRoss Wechsler helps financial and

…

Kevin O’Keefe asked a great question today on his blog:  Does a lawyer need to blog to make effective use of social media?

Is it prudent for a lawyer or law firm rely on third parties to maintain and protect their brand? A brand as a professional service provider that labels you as a trusted

…

Next month I’ll be speaking at the Legal Marketing Association’s annual conference on … drum roll, please … Social Media Strategies for Small to Mid-Sized Law Firms (along with the esteemed Jayne Navarre and Russ Lawson).

In addition, I have partners speaking or attending conferences across the country on issues that impact their client base. So, I really appreciated Jaffe PR‘s latest newsletter post: The Event Isn’t Over Once You’ve Finished Speaking.

The best way is to create a follow-up plan prior to attending and implement it immediately following the event. Prior to attending the event, ask the conference organizer what kind of information can be shared with you.  Sometimes speakers are given full contact information and allowed a one-time use; other times this information is only available to sponsors.  If that’s the case, you and your firm may decide a small sponsorship is worth it.

  • If you are able to reach out to attendees prior to the event, have a plan for when you follow up and decide what information you will give them to continue the conversation.
  • Network — as much as you can.  Talk to the people who attended your presentation, get business cards, connect with them on LinkedIn.  You never know what might lead to new business.
  • Draft a brief summary of the event and post it to your LinkedIn profile.
  • Use Twitter to reference your presentation and post a link to it.
  • Send a summary of the event, with a presentation link to clients that you think might be interested.
  • Participate in any post-event activities that the conference has planned and stay in touch with the conference organizer for future engagements.

I’m going to add a few more bullets to this list:
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