Kudos to Jonathan Fitzgarrald and the Legal Marketing Association-Los Angeles Chapter for putting on a great program: Marketing the Law Firm From the Perspective of a Retailer, featuring Barry Feinberg (a former big-law lawyer himself). In my opinion, these are the best programs and provide the most value to me. While it’s great to
Moving Law Firm Communications Off the Written Page
I’m speaking at the Legal Marketing Association-Bay Area Chapter’s 12th Annual Technology Program on a panel, Beyond Print: Moving Marketing Communications into the Audio and Video Realms.
I’m reviewing my notes, and here’s what I want to convey in theme — I’ll write about tactics later:
When law was practiced in a set geographic
Law Firm Branding: Is it the Journey, or the Destination?
Jayne Navarre once gain asked a poignant question over on the Legal Marketing Association‘s Listserv. Since it is a closed network, I thought I’d bring the question here, along with my comments, to extend the discussion to a broader group of people. In short, when it comes to a law firm’s rebranding campaign, is
Legal Marketing Political Scenarios – Part 1
I cannot believe it’s been a week since LMA’s 2010 Annual Conference in Denver, and a YEAR until we meet again in Orlando, April 4-6, 2011 @ Disney’s Yacht & Beach Club Resort. There’s so much to do, see and learn at LMA’s annual conference that you can’t do it all. Lance Goddard is
What’s your social media success story?
You’re back from LMA (or any conference) now what?
I just walked back into my office after spending four days at the Legal Marketing Association‘s annual conference where I spoke on panel, organized the LMA Tweeters, and have volunteered for the 2011 conference advisory committee. I returned to my office this morning to find hundreds of emails that need to be
Me, Twitter, LMA and Laura Gutierrez
The Legal Marketing Association‘s (#LMA10) annual conference is over. Moving on to #LMA11 … Orlando, April 4-6. In fact, I’m off this morning to the #LMA11 conference planning committee kick-off meeting. First off, this isn’t a conference recap post. I just want to share a bit about my overall experience from this
Where’s the technology love people? It’s 2010 already.
Remember when we were going to party like it’s 1999? Well, the technology around me might as well have stopped evolving as Prince took the stage that New Year’s Eve.
I’m sitting on a Southwest flight, typing this into Word, because there is no WiFi/Internet access. People, Jet Blue put WiFi on their flights
We’re getting ready to make some noise at LMA’s Annual Conference
The LMA Tweeters are about to break out in tweets. If you’re following along the #LMA10 search, the traffic is going to pick up tremendously. So, rather than get annoyed, or tune out, focus your “listening” at the conference. I have prepared a list of who is tweeting which sessions for Wednesday, Thursday
Tweeting LMA – Friday
| Track | Session | Time | LMA Tweeters |
| One: Professional Development | Enhancing Your Leadership role Within Your Firm — Establishing and Gaining Credibility | 09:00 – 10:00 | @kateh32 |
| Two: Business Development | Creating and Implementing a Sales and Business Development Culture in Your Firm | 09:00 – 10:00 | @lalaland999 |
| Three: Strategy | Developing Metrics for Measuring Your Marketing |