Thanks to the folks at Spark Media Solutions for doing a great round of post-session interviews after our presentation, Generational Marketing: Strategies and tactics for engagement with Boomers, Gen Xers and Millennials.They really picked up on the main themes of our session, and provides a great recap of our session.
The 5 Ps of Legal Marketing Now Includes Pricing
As a member of the Legal Marketing Association‘s (LMA) Board of Directors I get the inside scoop to what’s going on in our association. But sometimes I am under the “cone of silence” and can’t say a thing.
I am so excited to officially get to spill the beans on some exciting news: LMA
A Guy Walks Into a Law Firm CMO’s Office and …
I’ve known Ben Greenzweig, Co-CEO, Momentum, for several years. We met through the Legal Marketing Association (LMA). Like many of my LMA friends, we started out working on an LMA project — the annual conference — moved that relationship forward, and are now personal friends.
Ben and
It’s TED, LMA-LA Style
What’s your passion – 2012?
I know I’ve covered this topic before, but I had another reminder this week about how you should be living your passion. And, if you don’t know what your passion is, you need to find it.
What do I mean by that?
When you love what you do, or who you do it for,
When do you ask for business?
Thank you to guest blogger Dave Bruns, Director of Client Service, Farella Braun + Martel, for providing his insights into “When do you ask for the business?”
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Maybe the simplest but toughest question a lawyer will ever ask, “How do I get your business?” The Legal Marketing Association Listserve was ablaze with this
Make Your General Counsel Look Good
It’s your name, use it
I had an interesting conversation last week in regards to using a personal name v. a descriptive term on Twitter. I am in the “use your real name” camp for Twitter IDs for personal accounts (versus a company ID for a corporate account). Here’s are a few reasons why (according to me):
- If you’re
You’re so vain, you probably think this post is about you
I’ve had a few incidents (yes a few, so I am not referencing a specific “you” here) where I have received calls from people not too happy with one of my blog posts (shock). With each call, I couldn’t get the person to see past the fact that I wasn’t writing about him
Calling all Law Firm Shoppers
Kudos to Jonathan Fitzgarrald and the Legal Marketing Association-Los Angeles Chapter for putting on a great program: Marketing the Law Firm From the Perspective of a Retailer, featuring Barry Feinberg (a former big-law lawyer himself). In my opinion, these are the best programs and provide the most value to me. While it’s great to