Legal Marketing Association

I’m speaking at the Legal Marketing Association-Bay Area Chapter’s 12th Annual Technology Program on a panel, Beyond Print: Moving Marketing Communications into the Audio and Video Realms.

I’m reviewing my notes, and here’s what I want to convey in theme — I’ll write about tactics later:

When law was practiced in a set geographic

I just walked back into my office after spending four days at the Legal Marketing Association‘s annual conference where I spoke on panel, organized the LMA Tweeters, and have volunteered for the 2011 conference advisory committee. I returned to my office this morning to find hundreds of emails that need to be

The LMA Tweeters are about to break out in tweets. If you’re following along the #LMA10 search, the traffic is going to pick up tremendously. So, rather than get annoyed, or tune out, focus your “listening” at the conference. I have prepared a list of who is tweeting which sessions for Wednesday, Thursday

Track Session Time LMA Tweeters
One: Professional Development Enhancing Your Leadership role Within Your Firm — Establishing and Gaining Credibility 09:00 – 10:00 @kateh32


Two: Business Development Creating and Implementing a Sales and Business Development Culture in Your Firm 09:00 – 10:00 @lalaland999



Three: Strategy Developing Metrics for Measuring Your Marketing

Track Session Time LMA Tweeters
General Session Opening Remarks & LMA Annual Report 08:30 – 8:45 @meganmckeon
General Session Your Honor Awards 08:45 – 9:00 @meganmckeon
General Session Keynote Address 09:00 10:30 @gerkmana


@lindsaygriffith @meganmckeon


One: Business of Law Recovery: Refocusing the Inside Counsel/Outside Counsel Partnership to Maximize Profitability 11:15-12:00 @lindsaygriffith
One: Business