I know I’ve covered this topic before, but I had another reminder this week about how you should be living your passion. And, if you don’t know what your passion is, you need to find it.

What do I mean by that?

When you love what you do, or who you do it for, it shows. People notice. It differentiates you.

If you hate your job, or are just going through the motions, people notice. It’s a turn off. Rather than exude energy, you suck it out of the room.

My friend Nancy Myrland exemplifies living her passion. As do Jayne Navarre, and Tim Corcoran. You can say the same about Catherine MacDonough, and Keith Wewe. The list can go on and on.

And all these people have something in common. The Legal Marketing Association (LMA). We are all passionate about what we do for a living, we enjoy what we do. And, we do it well.

It’s what differentiates LMA from any other professional association that I know of.

But, if stuck in an elevator, if I told a group of people that my passion was working with lawyers, they’d wonder if they’d walked into a scene out of Devil.

I get it.

A little over five years ago I worked for an AmLaw 100 law firm and I was MISERABLE. It had nothing to do with my firm; I had lost my passion.

My solution was to took some time off through that summer to try and recapture my passion and my enthusiasm.

By mid-summer I realized I loved what I did for a living. I loved the people I get to work with, especially my close friends who I have met through my professional association (LMA).

I didn’t want to leave my industry, but I needed to find a balance between my passion for legal marketing, and the passion I had for the rest of my life.

The passion I live is not limited to legal marketing.

I am passionate about being a mom, and a Girl Scout Leader.

I am passionate about music, sports, and my family.

I am passionate about the Sports Dude and still am amazed that the boy I fell in love with when I was just 16 is the man I am married to today.

My life has its ups and downs. Whose doesn’t. But without that passion to guide me through to the next day, well, I’d be sucking the life out of the world around me as well.