I came across this article in a magazine I was reading, “The Power of Twitter: Still not sure what Twitter can do for your business? Read on,” by Joel Comm. First of all, I know … a MAGAZINE!! But that’s a different story. It was a great article with a focused audience …
Marketing & Communications
|One: Professional Development||Enhancing Your Leadership role Within Your Firm — Establishing and Gaining Credibility||09:00 – 10:00||@kateh32|
|Two: Business Development||Creating and Implementing a Sales and Business Development Culture in Your Firm||09:00 – 10:00||@lalaland999|
|Three: Strategy||Developing Metrics for Measuring Your Marketing|
|General Session||Opening Remarks & LMA Annual Report||08:30 – 8:45||@meganmckeon|
|General Session||Your Honor Awards||08:45 – 9:00||@meganmckeon|
|General Session||Keynote Address||09:00 10:30||@gerkmana|
|One: Business of Law||Recovery: Refocusing the Inside Counsel/Outside Counsel Partnership to Maximize Profitability||11:15-12:00||@lindsaygriffith|
I learned early on in my career that marketing and business development are not about today, they are about tomorrow. It’s about keeping that pipeline filled. It’s about knowing that when your big class-action, that you’ve been billing 95% of your time to for the past three years, suddenly settles, you’re not left in the lurch. Ask yourself, what would you do if you #1 client is acquired, or your key-client contact is promoted or retires?
Yes, you’re too busy to market. I’m too busy to market. We’re all too busy to market. But, we need to do it EVERY DAY nonetheless.
I’ve asked some of my colleagues to offer their suggestions as to how they encourage their “too busy to market” partners to market.And, SHOCK, I’m not even going to bring up social networking. We’re going Old Skool today!
Here are a few suggestions from me to kick things off:
Offer to collaborate with your key contacts.
If you are writing an article, presenting at a conference, get your key clients’ input and advice on your outlines, themes, etc. This automatically elevates your client into your inner-circle. This blog post is a prime example of this.…
Continue Reading Too Busy to Market? We Don’t Think So
First saw it on Facebook this morning from a friend of mine, an Internet technology executive, “… is wondering if iPad version 2.0 comes with wings for greater protection.”
Andy Levy Tweeted “it can’t be a good sign that #iTampon is trending…
It’s the end of the year and as an attorney you are most likely sitting behind a closed office door trying to 1) bill, bill, bill to hit your numbers; or 2) collect, collect, collect to hit your numbers.
In between all of this closed-door time, I have a few simple “marketing” suggestions you can…
For those not in the know, the “Marketing Mix” is also known as the 4 Ps of Marketing, which are: Product, Price, Place (distribution) and Promotion. There is chatter about a 5th P – Participation, but that’s not what this post is about.
We’re going to talk a little bit about Price today.…