Marketing & Communications

I came across this article in a magazine I was reading, “The Power of Twitter: Still not sure what Twitter can do for your business? Read on,” by Joel Comm. First of all, I know … a MAGAZINE!! But that’s a different story. It was a great article with a focused audience …

Track Session Time LMA Tweeters
One: Professional Development Enhancing Your Leadership role Within Your Firm — Establishing and Gaining Credibility 09:00 – 10:00 @kateh32


Two: Business Development Creating and Implementing a Sales and Business Development Culture in Your Firm 09:00 – 10:00 @lalaland999



Three: Strategy Developing Metrics for Measuring Your Marketing

Track Session Time LMA Tweeters
General Session Opening Remarks & LMA Annual Report 08:30 – 8:45 @meganmckeon
General Session Your Honor Awards 08:45 – 9:00 @meganmckeon
General Session Keynote Address 09:00 10:30 @gerkmana


@lindsaygriffith @meganmckeon


One: Business of Law Recovery: Refocusing the Inside Counsel/Outside Counsel Partnership to Maximize Profitability 11:15-12:00 @lindsaygriffith
One: Business

Track Session Time LMA Tweeters
General Session Quick Start 9:00 – 5:00 @gaillamarche




General Session Masterminds 9:00 – 5:00 @meganmckeon


As an in-house legal marketer I am always challenged by the partner who is “too busy to market.” Her plate might be too full (at the moment). He has family obligations outside the office (always my personal excuse). However, one day they’re going to wake up and wonder “where have all my clients gone?”

I learned early on in my career that marketing and business development are not about today, they are about tomorrow. It’s about keeping that pipeline filled. It’s about knowing that when your big class-action, that you’ve been billing 95% of your time to for the past three years, suddenly settles, you’re not left in the lurch. Ask yourself, what would you do if you #1 client is acquired, or your key-client contact is promoted or retires?

Yes, you’re too busy to market. I’m too busy to market. We’re all too busy to market. But, we need to do it EVERY DAY nonetheless.

I’ve asked some of my colleagues to offer their suggestions as to how they encourage their “too busy to market” partners to market.And, SHOCK, I’m not even going to bring up social networking. We’re going Old Skool today!

Here are a few suggestions from me to kick things off:

Offer to collaborate with your key contacts.
If you are writing an article, presenting at a conference, get your key clients’ input and advice on your outlines, themes, etc. This automatically elevates your client into your inner-circle. This blog post is a prime example of this.
Continue Reading Too Busy to Market? We Don’t Think So

It’s the end of the year and as an attorney you are most likely sitting behind a closed office door trying to 1) bill, bill, bill to hit your numbers; or 2) collect, collect, collect to hit your numbers.

In between all of this closed-door time, I have a few simple “marketing” suggestions you can