While getting ready for school and work this morning, my 7-year old asked me what I did at work. She knows my office is up really high in the tallest building west of the Mississippi. She knows that I have a really cool white board that she likes to draw on. She knows I work
Politics, Social Networking and Business Development DON’T MIX
I can’t believe I have to say this again: Politics, social networking and business development DON’T MIX!! Never. Ever. Ever. I don’t care if you’re talking about saving puppies and unicorns, I caution you to self-edit what you say on Facebook, Twitter, or even on locked-down message boards. Why? According to the
Love Your Clients’ Brands
I know that branding + law firms has always been a tough sell. But branding + consumer products is BIG business. Corporations, retailers, clothing manufacturers, restaurant chains, food & beverage manufacturers, sports franchises will spend billions of dollars developing and defending their brands … and they spend a lot of that money hiring lawyers to
Chris Brogan Answers Kara Smith’s Questions on Legal Marketing
I could do a whole “hmmm, here are my thoughts on this,” but, come on … just click on the link and read Kara’s interview with Chris Brogan …
Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust by Chris Brogan and Julien Smith is an incredibly straight forward guide for
Don’t Let GOOD Opportunities Pass You By
Taking a quick breather in what has turned into a very busy day to reflect on “Damn, I’m having a really busy day. I wonder why?” Turns out that attorneys in my firm are not letting potential opportunities pass them by. Hmmm. Let me repeat that for those in the back of the room:
The
Build a Rapport With Your Clients
I’ve been touting the idea that, when all things being equal, clients hire attorneys that they know, like and trust, for quite a while now.
Numerous surveys and studies tell us that clients hire lawyers (not law firms) and they hire lawyers they know, like and trust. Well, there it is! Marketing legal services
Still unsure about the “Power of Twitter”
I came across this article in a magazine I was reading, “The Power of Twitter: Still not sure what Twitter can do for your business? Read on,” by Joel Comm. First of all, I know … a MAGAZINE!! But that’s a different story. It was a great article with a focused audience …
Tweeting LMA – Friday
| Track | Session | Time | LMA Tweeters |
| One: Professional Development | Enhancing Your Leadership role Within Your Firm — Establishing and Gaining Credibility | 09:00 – 10:00 | @kateh32 |
| Two: Business Development | Creating and Implementing a Sales and Business Development Culture in Your Firm | 09:00 – 10:00 | @lalaland999 |
| Three: Strategy | Developing Metrics for Measuring Your Marketing |
Tweeting LMA: Thursday
| Track | Session | Time | LMA Tweeters |
| General Session | Opening Remarks & LMA Annual Report | 08:30 – 8:45 | @meganmckeon |
| General Session | Your Honor Awards | 08:45 – 9:00 | @meganmckeon |
| General Session | Keynote Address | 09:00 10:30 | @gerkmana |
| One: Business of Law | Recovery: Refocusing the Inside Counsel/Outside Counsel Partnership to Maximize Profitability | 11:15-12:00 | @lindsaygriffith |
| One: Business |
Tweeting LMA: Wednesday – Pre-Conference Sessions
| Track | Session | Time | LMA Tweeters |
| General Session | Quick Start | 9:00 – 5:00 | @gaillamarche |
| General Session | Masterminds | 9:00 – 5:00 | @meganmckeon |