I could do a whole “hmmm, here are my thoughts on this,” but, come on … just click on the link and read Kara’s interview with Chris Brogan …

Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust by Chris Brogan and Julien Smith is an incredibly straight forward guide for anyone communicating regularly with a large group of people on the internet who give what we say enough credence to follow, friend or quote what we have to say with some regularity. The book is chock full of useful information and mirrored so many of the experiences I had been going through as a public relations legal marketer over the last two years, that I ended up taking some very copious notes as I read. By the time I finished, my copy was surrounded by a rainbow of sticky notes, and I  was compelled to send my top ten questions to Chris. Chris was gracious enough to respond.