I’m sure I’ll upset a few law firm branding consultants with this comment, but, when the question gets asked, “Do corporate counsel hire the lawyer or the law firm,” I just want to scream: “It’s the lawyer, stupid!” I actually listen to general counsel when they speak at conferences and over the past 13 years
A lawyer is like an iPhone
I have an iPhone. I really like my iPhone. I actually LOVE my iPhone, but the service sucks. I have too many dropped calls. I have a dead zone just as I’m pulling into my garage. I can use my phone in the living room, but not in the master bedroom. I’ve been with
Moving Law Firm Communications Off the Written Page
I’m speaking at the Legal Marketing Association-Bay Area Chapter’s 12th Annual Technology Program on a panel, Beyond Print: Moving Marketing Communications into the Audio and Video Realms.
I’m reviewing my notes, and here’s what I want to convey in theme — I’ll write about tactics later:
When law was practiced in a set geographic
What Innovative Things Are You Doing There?
I was asked today by a colleague and friend, “What innovative things are you doing there?” (at my firm). My first reaction was to feel a little shame … and guilt. We’re not rolling out any new software, or launching any new programs. I have a proposal in to redo our website with some forward
Marketing to marketers and lawyers
I saw a question posed recently on a closed network asking why it’s so difficult to get lawyers to purchase a specific service product. The specifics of the situation aside, I did start thinking, “why is it so hard to sell a product to lawyers.” Short answer: “Because they are lawyers.” First of all, lawyers,
Build a Rapport With Your Clients
I’ve been touting the idea that, when all things being equal, clients hire attorneys that they know, like and trust, for quite a while now.
Numerous surveys and studies tell us that clients hire lawyers (not law firms) and they hire lawyers they know, like and trust. Well, there it is! Marketing legal services
It’s the FUNCTIONALITY, people.
Jayne Navarre and I were chatting yesterday, getting ready for our presentation next week at the Legal Marketing Association‘s annual conference, and we touched on the functionality of websites and blogs.
We both have participated in, and launched, websites, and now blogs, for law firms. In the beginning, it was about the graphics, the
Just Because … It’s not all about work
Ever go to a cocktail party or conference reception and there’s “that guy” or “that girl” who monopolizes the conversation talking about work? You’re standing there, stuck. Drink in hand, you scan the room looking for an excuse to make a graceful escape.
I’m friends with “that guy” on Facebook. In fact, I’m friends
Microblogging v. Blogging: Complimentary or mutually exclusive?
I haven’t really been following the debate of whether or not microblogging (Twitter, LinkedIn and Facebook “updates”) is/will/can kill blogging.
Kevin O’Keefe has a piece today, Law blogs far from dead in this world of microblogging : Blogging is on the rise that goes into detail about why blogs aren’t dead.
Personally, I didn’t need
Social Networking, Social Media and Transparency
Bzzzzzzzzzzz. That sound you hear are the wheels spinning in my head. Or is it the bee in my bonnet. Or the new rant I feel coming on about being transparent in our online social networking and social media.
Remember Coolerites, for me, social networking and social media are about getting to know, like and