In the legal world, we hear from GCs time and again that, with all things being equal, they hire lawyers they know, like and trust.

Social networking isn’t about “selling” a product or a service; it is about expanding our networks and connecting with people with similar or like interests. It’s about becoming known, liked

For many of us, there are not enough hours in the day to get the job done, balance our family obligations, keep in touch with old friends and hit the gym. The idea of marketing oneself, in addition to a stable of attorneys, is daunting and often times it is “us” who will take a

You bet’cha! Think about the top rainmaker in your law firm (- this might be you). Where does he or she get their work? My bet is that close to 100% of the time the work comes in because someone tells someone else that that lawyer (or their law firm) is successful at getting similar

We (attorneys and legal marketers) are so ready to pounce and make the kill. Bring in that new client, new matter, or new case. Yes! We won the beauty contest. We got picked over Skadden. They like us, they really, really like us.
But it’s not really about us. It’s about the client. I loved