Kicking off #LMA with Catherine A. Sanderson, Ph.D., The Science of Happiness. I know you won’t believe this, but I was skeptical walking into the program, but open-minded. Adored Catherine’s presentation (she has my sense of sarcastic humor) … you can find a version of it here.

So why should we care about happiness?

Happy people are:

  • less hostile
  • more productive
  • healthier (fight off colds, recover from surgery faster)
  • live longer

But we look for happiness in all the wrong places:

  • money
    • except for people who live under the poverty line
  • climate
    • FYI, living in California f***ing sucks
  • life events
  • children
    • parents experience more joy than non-parents
    • lots of stress from worry, heartache and stress

Marriage

  • Men are happier when married. To anyone. But women need to be married to the right person. unhappily married women are less healthy than single women.

What does make us happy?

  • Behaviors
    • eating makes us happy (if it’s the right food — cake, chocolate, etc)
    • exercise
    • Related imageshopping
      • happiest when shopping for others (except for me, shoes make me happy)
    • nature (gotta admit, I’m happiest sitting on my mom’s front porch, on her country road)
  • Personality
    • your disposition
      • extroverts are happier (make friends easier, outgoing)
      • high self-esteem (can find the silver lining in any cloud)
      • optimists (they can find silver linings as well)
  • Friends
    • quality over quantity
      • get rid of the riff-raff of friends and focus in on the quality relationships
      • as we get older we prioritize the relationships … but we can do this at any age
      • the label on the relationship doesn’t matter
      • relationship just needs to be meaningful
      • the mere presence of a cell-phone automatically decrease the meaningfulness of the relationship
        • PUT THE PHONE DOWN, AND AWAY

Three components of happiness

  • pleasure, but less important (ie, the glass of wine you had last night)
  • engagement (and anticipation)
    • such as planning a vacation
  • meaning
    • doing things that you find meaningful

Conclusion

  • Genetics accounts for 50% of our happiness. But the ability to adapt to our circumstances allows us to find happiness again, even under the worst circumstances.
  • It takes effort. We need to put effort into it and fight for it.

Top 10 strategies for increasing happiness

  1. change your behavior
    • exercise
    • spend time outside
    • meditate
  2. find your match (professionally, personally)
  3. read a book you love (for me, John Adams. Never wanted that book to end)
  4. keep a “gratitude journal”
  5. make a “gratitude visit”
  6. smile (even when you’re not happy)
  7. perform random acts of kindness
    • volunteer
    • donate to charity
    • give a gift (to anyone)
  8. spend money on the right things
  9. avoid comparisons
    • Fakebook
      • post honestly
    • We can choose the comparisons that we make
  10. build and maintain close relationships
    • if it wasn’t for LMA, would any of us be legal marketers?

 

How fitting that my morning meditation today was focused on “Deep Work” just as the annual LMA conference is about to kick off. With a thousand plus old and new friends, and friends I have yet to meet, converging in my favorite town, it is easy to get distracted from conversation, as well as education.

The concept of Deep Work, which I googled and I suppose I should order the book, is about giving yourself distraction-free time during the day to focus on one thing, achieving peak productivity.

So, as we all head down to registration and off to the pre-Con workshops, try some “Deep Work:”

  • Put the phone down while you’re having dinner/drinks/beignets and focus on the person standing in front of you
  • Active listen in conversations and in sessions
  • Stay off the Internet while you’re in your session (unless you’re live Tweeting, which is how I take notes … but I don’t have to read the other threads or participate in Twitter-chat, check my e-mail, or Facebook notifications)

And, most importantly:

  • Block specific times each day for checking in at work so that you can focus on your LMA experience

This conference is super fun, and we’re in my favorite U.S. city, but it’s also about connecting with people, deepening relationships, educational content, filling up so we can go back to where we’re from ready to take on the world! If you spend the whole conference focused on what is going on at home (personally or professionally), you will miss out on why you are here.

I’m sure the book has more tips, such as at work, give yourself an hour or so a couple times a day for Deep Work. Shut your door. Turn off your phone. Close your browsers. Focus on the work at hand. But I haven’t read the book — yet — so I’ll just leave it right here for now.

 

Dale Carnegie wrote the famous book How to Win Friends and Influence People that was the bible for business people going back to 1936. Today he might write, “How to win friends and influence content.”

I have a great legal marketing friend Roy Sexton out of the Detroit market. If you’re not aware, I’m in Los Angeles.

Whatever content I write and share, whether through my blog, Twitter, LinkedIn or Facebook accounts, Roy shares it with his network. He usually adds a personal note showing me that he really read the content, and explaining to his network why they need to read it.

What happens from there is what I call the Roy Sexton Effect. My content goes viral, as you can see from this picture of a recent LinkedIn post of mine:

As you can see, the majority of the views of my post are coming from outside my direct network, and the majority of those people are in the Greater Detroit Area. Home to, you guessed it, Roy Sexton.

By way of comparison, posts not shared by Roy get a couple hundred views.

Be a Roy Sexton

Continue Reading The Roy Sexton Effect or How to win friends and influence content?

I received notice earlier this week that I am now a Class of 2018 Fellow-Elect with the College of Law Practice Management (COLPM). The notice is posted publicly, so I hope I am not breaking any rules or traditions by posting this.

I truly am humbled by this honor. It recognizes my overall contribution to the legal industry … not just the legal marketing slice of the pie.

Friends and Fellows

I had someone ask how/why I was selected. Truly, it has to do with my overall contributions to the business of law, not just my role in legal marketing. Along the way, however, I have met some incredible people. And many of these people have become friends, and now we’re going to be inducted into the COLPM together.

The early years and CRM

The business of law has changed over the course of my career. I was brought on board my first law firm in June 1997 to run a major conference and get out newsletters. Very quickly I ended up rolling out InterAction (which was still an InterFace product).  In fact, our firm was the first to go fully live with this CRM product. I was even featured on the cover of CRM magazine. Ironically, I have come full circle and recently redeployed InterAction at my current firm.

Early adopter and promoter of social media

I began this blog nearly 10 years ago because I had no idea what a blog was, and I wanted to understand the technology better. What I didn’t expect to find was my voice.

I eventually rolled out four blogs for my firm, and helped a practice group establish itself and create a line of business for the partner that is still overwhelming profitable today.

I was part of that group who were out there trying to figure out what Twitter was. I saw a Tweet one day from this guy, Kevin O’Keefe, wanting to know who would like to grab a beer at the hotel near my office. I ran over. I was the only one who showed up. We sat that afternoon getting to know one another and discussing blogging and Twitter. I remember having a very competitive battle with Greg Lambert over who could get the most Twitter followers over the course of a weekend (he far surpasses me today). And meeting this “kid” Adrian Dayton, who had gotten caught up in all those layoffs of associates and was building his own business around social media for lawyers.

If it were not for Twitter, blogging, and social media, I would not have these professional relationships that have all turned to personal ones. To be inducted into the COLPM with these men truly means the world to me. Continue Reading Call me Fellow. I might even buy the plaque.

We’ve all been there. A vote is coming up before the partnership that requires individual partners to vote against their own best interest.

  • It could be the opening or closing of an office, that you reside in
  • The investment in new technology, but you’re about to retire
  • The deequitizing of a partner, but you’ve been buddies since you were summer associates
  • A change in the partnership agreement; it’s equitable, but not for you

It happens all the time. But should it?

Gina Passarella Cipriani wrote about the issue today in The American LawyerThe Death of the Law Firm Partnership Vote? With an eye on efficiency, firms are ditching old methods for a more corporate form of governance.

“There’s increasing recognition that partnership agreements, a lot of them, fundamentally are obsolete, in the sense that they were written for a different time and place,” Bruce MacEwen of Adam Smith Esq. says. “Notions that it takes some super-majority … to de-equitize a partner, you can’t run a firm that way.”

It used to be that everything from a lateral hire to new leases to major capital expenditures on new laptops for lawyers would require a vote, says Frank D’Amore of Attorney Career Catalysts, who handles lateral and group moves as well as mergers. But those days are fading.

“You could do it in 1950, but it’s a heck of a lot harder in 2018,” D’Amore says of holding partner votes on most initiatives.

Law firms are big business

Legal is not just a partnership, it can be, and often times is, big business. Our industry just welcomed in our first $3 billion firm (congrats, Latham). But sometimes we’re caught operating no differently than when the doors opened decades (or even a century) ago.

Whether you are operating in 10s or 100s of millions of dollars, or billions, operating as a business should not be held hostage by personal interests.  Continue Reading Should the partnership vote be up for a vote?

Ugh. Again I get into the office and am checking the emails that have come in since I checked my emails before I left my house. I have trained my lawyers well, they know to ask, when that special congratulatory email arrives in their in-box:

Is this bogus?

I want to scream back:

YES! It’s crap. All they are doing is trying to sell advertising (or a plaque) by circumventing the marketing department and going straight for your ego.

Usually I just say, “Yeah, ignore. They’re just trying to sell you advertising.”

So how do we decide which ones are valuable and worth our time and money?

  • They are being run by a legitimate legal or industry trade publication
  • You have to actually submit information on your work and practice
  • They are selective. They don’t take everyone, and just because you got in one year doesn’t mean you’ll get in the next

I give a pass to Best Lawyers and Super Lawyers; other publications (US News & World Report, local newspapers) use their data to compile their “best” lists.

So, when in doubt, call your marketing department. If you don’t have a marketing department, go to Twitter and ask a legal marketer by using the hashtag #LMAMKT. But beware of these emails.

From time to time I use this blog not to opine on legal marketing, but as a vehicle for my voice. That is what this post is about today. I am not anti-gun, I never have been. I am, however, a mom, a sister, a daughter, a wife. I cannot shake what happened at Marjory Stoneman Douglas High School this week. We have a problem in this country that we continue to avoid. While others look to Congress, or the White House, or their local legislatures for change, I say the change begins with me. With you. With us. 

For those who don’t know my background, before my career in legal marketing I was a lobbyist. A gun control lobbyist. As in Handgun Control, Inc. and The Center to Prevent Gun Violence. I was a Republican, working for a Republican, trying to make a difference.

I was in the White House the day President Clinton signed The Brady Bill. I even have a personalized signed copy hanging in my office.

I was there when we got the news about Luby’s, Columbine, Waco, Ruby Ridge, 101 California. I stood alongside the California Attorney General in Sacramento as we pushed new legislation, gave testimony before the Senate and Assembly. I walked the halls in Sacramento with victims as we worked to enhance our state gun control laws. Continue Reading Before I was a legal marketer, I was a gun control lobbyist

I’m back. Did I miss anything? Nothing was going on with me except life, work, college applications (for kid #1), the holidays, and now a bathroom remodel that has to get done before our annual Super Bowl Party.

But really what it came down to is that I haven’t found much to write about these days. Perhaps it’s the noise coming out of Washington and Hollywood, or maybe it’s because I have been too busy to put fingertips to keyboard. But then THIS story caught my eye in the LME:

Male Clients Disfavor Women Partners

When you read a headline like that, do you really need to click through to read it to know the answer? Can’t you just guess? It’s what it’s always about. Relationships.

From the article:

“People give business to friends,” says a former Big Law woman partner. “So, if a client is male—as most clients are—he will often give business to his frat brothers, law school roommates, golf partners, fellow club members, etc.” The only “fix,” she adds, “is to have women rise to more positions of power as clients.” (Women make up about 23 percent of chief legal officers in corporations, reports Acritas.)

I would add that, within the law firm, there is a network of relationships at play that limits the number of women and other diverse attorneys in senior partner positions for a multitude of reasons that have been discussed ad nauseam over the years. We get it.  And we’re still sucking at it.

The study’s author suggests that the solution is quotas, but that goes against my grain, so I have a better solution. And, since we’re in the legal industry, it has already been proposed, and there are THIRTY well-regarded firms on record doing it … so your firm  can do it too.  Continue Reading Women, diversity, law firms, and why are we still having this conversation?

I heard the news yesterday and it shocked me to my core. A dear member of our Legal Marketers Extraordinaire / LMA community had passed away. Tragically, he died from suicide. His was not the first death by suicide of a man in his 50s that I knew this year.

Researchers don’t know why, but suicide rates peak for men in the 50s. I don’t know anyone who hasn’t been touched by such a tragic loss. I wrote about suicide and our profession after Chris Cornell, an icon for we GenXers, died: Continue Reading We lost an LMA shining light

With all the talk of sexual harassment in the media these past couple weeks, I’m not sure about your office, but conversations in the hallways and in the kitchens–only between the women–have been taking place in mine.

We’ve been sharing our stories. Some from our college days, some from our early careers. But we all seem to have a story.

Here are mine:

My college professor

Call me naive. I just didn’t get it. I had a professor, much older than me. Old enough to be my dad, maybe even my grandfather. He wasn’t in shape or attractive. He drove a 1960s era VW.

I was a Lit Writing major, and I was taking his poetry classes. He took a special interest in me.

First it was conversations after class. Then in his office. He took me to dinner, which, as a poor college student, I always appreciated. He got me a gift–a Chinese coin as I was a Chinese studies minor. Then another gift–a first edition of one of my favorite books. I was being groomed.

My boyfriend Todd was really sick and I was having a hard time. Having a safe place to go and sit, having a place where I could release my emotions–which was in my writing–was so necessary for my sanity.

Seriously, I really didn’t get that he was hitting on me. Continue Reading #MeToo – My story