Herding Cats: The Lawyer Personality Revealed

Dear General Counsel,

You are not imagining it. Every single law firm you have ever given a dollar to is sending you a Coronavirus client alert, most likely daily. Every single law firm has also set up a COVID-19 Resource Center (<<< that one links to my firm’s).

I agree, I’m seeing a lot of undifferentiated, repetitive, lacking in value, general content. Basically, there’s a lot of crap out there.

Problem is, you need some of that information, and no single law firm is going to give you all that you need for the simple truth that one size fits one, and marketing is about the one to many.

I need your help here. You are going to have to decide which law firms (might not be yours) are providing relevant content and figure out what is the most meaningful way for that content to be delivered to you.

Separate the wheat from the chaff

As a legal marketing professional, I’m going to give you a few tips to manage the information coming your way so you can find what you need and ignore or unsubscribe from the rest:
Continue Reading Tips for General Counsels to Manage Coronavirus Client Alerts

I often post articles on LinkedIn with a lead in: “If you only have time to read one thing today, this is it.” I started to post this article, “How knitters got knotted in a purity spiral: A process of moral outbidding is corroding small communities from within” this morning, but realize I have more to say on this topic.

The article was posted by one of my most trusted friends, and former bridesmaids, on her private Facebook feed, along with her concerns and fears. She has her own company, which is growing and exposing her to bigger and bigger communities. Sharing, liking the wrong thing could, in an instant, destroy her and all she has worked for in her life, not to mention the people who have invested their money in her company and her employees.

This post is about the current “purity spiral” that has taken hold not just in the U.S., but around the world.

So take a deep breath and come along with me. You’re going to have to connect the dots between a knitting community and the legal industry. But look around you, we’re seeing this purity test phenomenon, along with the inability to dissent, all around us.


Continue Reading Can you pass a purity test?