I had the opportunity to be interviewed by Gina Rubel for her new podcast On Record. My topic: How to Differentiate Yourself and Your Law Firm.
The program was recorded at the end of March 2020 when we were deep in the COVID-19 pandemic, so we could not not discuss how firms and
It’s Wednesday, which looks a lot like Tuesday and Friday and Sunday around here.
I’ll head to work in a few minutes (down the hall from the couch in the living room where I current sit) and never realize I did not step outside once all day. I’ll be on Zoom after Zoom, call after
Dear General Counsel,
You are not imagining it. Every single law firm you have ever given a dollar to is sending you a Coronavirus client alert, most likely daily. Every single law firm has also set up a COVID-19 Resource Center (<<< that one links to my firm’s).
I agree, I’m seeing a lot of undifferentiated, repetitive, lacking in value, general content. Basically, there’s a lot of crap out there.
Problem is, you need some of that information, and no single law firm is going to give you all that you need for the simple truth that one size fits one, and marketing is about the one to many.
I need your help here. You are going to have to decide which law firms (might not be yours) are providing relevant content and figure out what is the most meaningful way for that content to be delivered to you.
As a legal marketing professional, I’m going to give you a few tips to manage the information coming your way so you can find what you need and ignore or unsubscribe from the rest:
Continue Reading Tips for General Counsels to Manage Coronavirus Client Alerts
Wow. How the hell did we wake up to this reality? Coronavirus? COVID-19? You can call it what you want, but I’m sitting here vacillating between “I should have taken the blue pill” and putting on my Sheriff Rick Grimes hat and getting ready to kick some ass.
So how are you doing? Personally, I feel like I’m just snapping into my new reality.
For the past two weeks I’ve been so focused on moving my office home and pivoting everything we were doing to meet the needs of our attorneys and firm clients; stocking up on what we needed to stock up on; getting one kid home from her study abroad program in Paris (where she had been to Milan the week before the crisis broke out there), and bringing the other kid in from California (because when shit like this happens, don’t we all want our moms?); helping my siblings as we make sure our parents are set up and stop going out (guess where I get the stubborn from??), that I haven’t really internalized what was happening.
Continue Reading How are you? Is there anything I can do to help?