I was asked today by a colleague and friend, “What innovative things are you doing there?” (at my firm). My first reaction was to feel a little shame … and guilt. We’re not rolling out any new software, or launching any new programs. I have a proposal in to redo our website with some forward
social networking
The Genie is Out of the Bottle in Respect to Social Networking
Over the weekend I received a couple notices from friends who are leaving Facebook and other social networking sites for “real” relationships. They’re asking that people “write” them — snail mail … not even e-mail — if they want to keep in touch.
Buh-bye.
Look, I have a hard enough time MAILING my two bills…
Social Media for Small Firms & Solo Practitioners
This Friday, June 18, 2010, I’ll be joined by Renée Barrett, Jay Pinkert and Ed Poll at the Los Angeles County Bar Association‘s 3rd Annual Small Firm & Solo Practitioner Conference where we’ll present on:
What Happens in Vegas Stays of Facebook
Strategies – and lessons learned – to help you
develop
…
Law Firm Marketing Leaders Say What??
Kudos and thanks to Jonathan Fitzgarrald and Cheryl Bame for gathering together some of our colleagues to produce: “Law Firm Marketing Leaders: Tips from a Collection of Experts,” (pdf). Enjoy the “5 Tips” on the following topics from some of legal marketing’s finest:
- Social Media & Social Networking – Jayne Navarre, LawGravity
…
Corporate Counsel Read Blogs? Who Knew??
Corporate counsel read blogs? They get their news from Twitter, Facebook and Linkedin? Wikipedia is a trusted resource?? Who knew?? Well, besides all of us??
A new survey reveals that sophisticated purchasers of legal services in major corporations increasingly are influenced by attorney-authored blogs in forming opinions that influence law firm hiring decisions. Additionally, nearly
…
Cut the Apron Strings
Lawyers, it’s time to cut the apron strings and do for yourselves what your marketing department has been doing for far too long. Legal marketers, it’s time to cut the apron strings and empower your attorneys to do for themselves what you have — begrudgingly — done for them for far too long. Let’s face…
Be Careful of Political Discussions
Rule #1 – Don’t be an Asshole
Yeah, I said it without any fancy symbols to block the “offensiveness” of saying “it.” So, here, let me say it again, but louder: DON’T BE AN ASSHOLE. That’s my “rule #1” these days for bloggers, Tweeters, Facebookers, or anyone participating in social media and social networking. “What’s bringing on this little rant, Heather,”…
The Importance of Milestones
I’m getting rid of other people’s drama
I wrote here about where I find time to participate in social media and social networking.
By taking a Sharpie to my calendar, and deleting most of the programs taping on my DVR, I found the time to launch a blog, speak at some conferences, and participate on Facebook and Twitter to develop my personal…



