Kudos and thanks to Jonathan Fitzgarrald and Cheryl Bame for gathering together some of our colleagues to produce: “Law Firm Marketing Leaders: Tips from a Collection of Experts,” (pdf). Enjoy the “5 Tips” on the following topics from some of legal marketing’s finest:
I’m reading Tim Corocan’s most recent blog post, Don’t Tell Me What You Think I Want to Hear, Tell Me What I Need to Know!, and I came to a hard stop on this:
At a recent discussion on the topic, a Chief Legal Officer explained the impact of a cost overrun in her
Thank you. It’s such a simple sentence, yet absolutely perfect and can certainly perk up someone’s day. Happened to me today. I was just doing my job. Did some due diligence on a potential client. Prepared a customized introduction. Hyperlinked the PDF. Emailed it off to my managing partner. I then left the left the
When it comes to the similarities between listening and hearing, the only one is you use your ears for both. After that, they’re very different.
As the mother of two “tween” girls, I can assure you that there is a huge divide between “hearing” and “listening” taking place in
I know that branding + law firms has always been a tough sell. But branding + consumer products is BIG business. Corporations, retailers, clothing manufacturers, restaurant chains, food & beverage manufacturers, sports franchises will spend billions of dollars developing and defending their brands … and they spend a lot of that money hiring lawyers to
| Track | Session | Time | LMA Tweeters |
| One: Professional Development | Enhancing Your Leadership role Within Your Firm — Establishing and Gaining Credibility | 09:00 – 10:00 | @kateh32 |
| Two: Business Development | Creating and Implementing a Sales and Business Development Culture in Your Firm | 09:00 – 10:00 | @lalaland999 |
| Three: Strategy | Developing Metrics for Measuring Your Marketing |
| Track | Session | Time | LMA Tweeters |
| General Session | Opening Remarks & LMA Annual Report | 08:30 – 8:45 | @meganmckeon |
| General Session | Your Honor Awards | 08:45 – 9:00 | @meganmckeon |
| General Session | Keynote Address | 09:00 10:30 | @gerkmana |
| One: Business of Law | Recovery: Refocusing the Inside Counsel/Outside Counsel Partnership to Maximize Profitability | 11:15-12:00 | @lindsaygriffith |
| One: Business |
| Track | Session | Time | LMA Tweeters |
| General Session | Quick Start | 9:00 – 5:00 | @gaillamarche |
| General Session | Masterminds | 9:00 – 5:00 | @meganmckeon |
It’s the beginning of a new year, and the client “road shows” are starting. Nothing like popping into town, meeting with your client, and having nothing meaningful or new to say.What??? I’ve been doing this for a little while now and I cannot tell you the countless times I have received a call from
From time-to-time I pull together a reading list of business books and share with my peers. Here’s the last list from May 2008. Since so much has changed in the business world, from the recession to the advent of social media, it’s time to update the list. So, what are your 5 favorite business