I saw a question posed recently on a closed network asking why it’s so difficult to get lawyers to purchase a specific service product. The specifics of the situation aside, I did start thinking, “why is it so hard to sell a product to lawyers.” Short answer: “Because they are lawyers.” First of all, lawyers,
Legal Marketing Political Scenarios – Part 1
I cannot believe it’s been a week since LMA’s 2010 Annual Conference in Denver, and a YEAR until we meet again in Orlando, April 4-6, 2011 @ Disney’s Yacht & Beach Club Resort. There’s so much to do, see and learn at LMA’s annual conference that you can’t do it all. Lance Goddard is
Tweeting LMA – Friday
| Track | Session | Time | LMA Tweeters |
| One: Professional Development | Enhancing Your Leadership role Within Your Firm — Establishing and Gaining Credibility | 09:00 – 10:00 | @kateh32 |
| Two: Business Development | Creating and Implementing a Sales and Business Development Culture in Your Firm | 09:00 – 10:00 | @lalaland999 |
| Three: Strategy | Developing Metrics for Measuring Your Marketing |
Tweeting LMA: Thursday
| Track | Session | Time | LMA Tweeters |
| General Session | Opening Remarks & LMA Annual Report | 08:30 – 8:45 | @meganmckeon |
| General Session | Your Honor Awards | 08:45 – 9:00 | @meganmckeon |
| General Session | Keynote Address | 09:00 10:30 | @gerkmana |
| One: Business of Law | Recovery: Refocusing the Inside Counsel/Outside Counsel Partnership to Maximize Profitability | 11:15-12:00 | @lindsaygriffith |
| One: Business |
Tweeting LMA: Wednesday – Pre-Conference Sessions
| Track | Session | Time | LMA Tweeters |
| General Session | Quick Start | 9:00 – 5:00 | @gaillamarche |
| General Session | Masterminds | 9:00 – 5:00 | @meganmckeon |
Will Lay Off Staff & Attorneys for Increased PPEP
Yesterday I wrote how some BigLaw firms are showing flat/down revenue, but an increase in profits. I don’t begrudge anyone making a profit, but let’s show some transparency about it all.Today I came across JD Journal‘s reporting on my new #1 Favorite! Blank Rome Posts Across-the-Board Increases:
Blank Rome reports having a
NOT SO CLASSY … Law firm revenue down, but profits up
Oh, it’s gonna be a good AmLaw 100 issue this year if these new numbers are an indication of what we’ll be seeing across the board.Before I jump into my rant, I have to clarify that I’m a capitalist pig. I believe that one of the things that makes our country so great is
Social Media Policies – Are they really necessary?
I’ve been going back and forth with the need for a dedicated social media policy for my firm. Yes, I have drafted one, and I keep going back and editing it down. If you’re not sure where to start, Doug Cornelius has a collection of more than 132 social media policies you can puruse.
Then
Your Five Favorite Business Books: What do you recommend??
From time-to-time I pull together a reading list of business books and share with my peers. Here’s the last list from May 2008. Since so much has changed in the business world, from the recession to the advent of social media, it’s time to update the list. So, what are your 5 favorite business
Don’t Forget: One of the 4 Ps of Marketing is Price
For those not in the know, the “Marketing Mix” is also known as the 4 Ps of Marketing, which are: Product, Price, Place (distribution) and Promotion. There is chatter about a 5th P – Participation, but that’s not what this post is about.
We’re going to talk a little bit about Price today.