
Heather Morse
The Excellence of Disney and the Law
Another Legal Marketing Association annual conference has come and gone, and I can’t get the keynote speaker out of my head. Jeff Williford of the Disney Institute presented on Disney’s Approach to Business Excellence. For an indepth recap of Jeff’s presentation, read Lindsay Griffiths‘ Disney’s Approach to Business Excellence – An LMA Recap.…
Make a Splash When You Enter New Waters
The legal marketing community can be very insular. There are the go-to people for CRM, client surveys, training, blog development, PR, advertising, and so on.
Breaking into this industry can be challenging because of the tight relationships many of us have with our service providers, but, also because people entering the market do not take…
Take a Time Out
OK. I just got back from the Legal Marketing Association’s annual conference. Wow. What a great time. The educational opportunities were incredible. The networking phenomenal. The ideas from the exhibit hall inspiring. So, before you shut your door and start replying to all the e-mails and voicemails that have backed up, take a time…
Make Your General Counsel Look Good

Getting in the News

Four Rules for Success

- Understand clients needs
- Add value,
- Manage expectations
- Make them look good!
It’s Show Time at LMA

The LMA Annual Conference Bloggers
To blog or not to blog … oh, we’ll be blogging and Tweeting from the Legal Marketing Association’s Annual conference, kicking off on Monday in Orlando. Here’s a list of those who will be blogging. If you’re not on the list, but blogging, let me know and I will update:
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Come and find me at LMA!
There might be thunderstorms and tornadoes in Orlando today, but it’s going to be sunny and warm for the Legal Marketing Association‘s annual conference, which kicks off Monday morning, bright and early. With more than 1000 attendees roaming the halls, General Sessions, Concurrent Sessions, MORE Sessions, CMO Roundtables, Quick Start, Masterminds…
