One of the benefits of being on the LMA 2011 Conference Committee is I have access to some pretty nifty lists, like the Passport to Prizes list from many of our incredible sponsors and exhibitors. When it comes to LMA and swag there are only THREE key things to remember:
Are you getting excited? The Legal Marketing Association’s Annual Conference kicks off in just one week. I know many of you are going through the online materials, flipping through the agenda, trying to decide which sessions to attend. Just remember, there’s MORE at LMA. The MORE sessions (Mentoring Opportunities with R
The Legal Marketing Association’s annual conference is just around the corner, and I’m starting to get excited. I’ve had the honor and pleasure of participating on the conference committee this year, and, in my unbiased opinion, the conference agenda is looking incredible. Better check out the MORE sessions. Catherine MacDonagh and I really enjoyed
Grammar geeks unite, or take up arms! The new words are here!!! Making this year’s cut via the Oxford English Dictionary are Twitter and texting favorites:
And there are new meanings to old favorites, such as heart. As in: 
Foodies rejoice, Taquitos and California Rolls are not only yummy, but legitimate words
Let’s face it. To succeed in legal marketing, or anything to do with working with lawyers, you have to have a tough shell. I spoke on a webinar this week with Darryl Cross and John Byrne where we discussed social media. We’ve all spoken on the topic in the past. Darryl and I have participated
Contrary to some perceptions, marketing isn’t about throwing your message out to the broadest group of people and hoping something sticks. To me, where professional service marketing is concerned, which legal is a part of, targeted and niche marketing is one of the most effective approaches. For instance, it’s hard to market a general litigation,
Thank you to guest blogger Gail Lamarche for recapping Lexblog’s webinar, Find Your Voice – Speak With a Purpose , featuring Faith Pincus.
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Once again Kevin O’Keefe offered LexBlog’s clients a great webinar on March 16 with Faith Pincus, a licensed attorney who trains lawyers (and others) nationally on how to enhance their
I had an interesting conversation last week in regards to using a personal name v. a descriptive term on Twitter. I am in the “use your real name” camp for Twitter IDs for personal accounts (versus a company ID for a corporate account). Here’s are a few reasons why (according to me):
I’ve had a few incidents (yes a few, so I am not referencing a specific “you” here) where I have received calls from people not too happy with one of my blog posts (shock). With each call, I couldn’t get the person to see past the fact that I wasn’t writing about him
The power of speech. The power of a speech. When you couple a speech, with a microphone and an audience with access to the social web, you have a powerful tool of communication and an opportunity to reach the world. And with this power of the social web comes the END of anonymity. The END
