| Track | Session | Time | LMA Tweeters |
| General Session | Opening Remarks & LMA Annual Report | 08:30 – 8:45 | @meganmckeon |
| General Session | Your Honor Awards | 08:45 – 9:00 | @meganmckeon |
| General Session | Keynote Address | 09:00 10:30 | @gerkmana |
| One: Business of Law | Recovery: Refocusing the Inside Counsel/Outside Counsel Partnership to Maximize Profitability | 11:15-12:00 | @lindsaygriffith |
| One: Business |
| Track | Session | Time | LMA Tweeters |
| General Session | Quick Start | 9:00 – 5:00 | @gaillamarche |
| General Session | Masterminds | 9:00 – 5:00 | @meganmckeon |
For the past week I have been pulling together the names and schedules for those planning to Tweet at the Legal Marketing Association‘s Annual Conference beginning this Wednesday in Denver. So, let me introduce you to the LMA Tweeters (I’ll post the schedule in a separate post):
| Rustin | Brown | @WechslerRoss | Wechsler helps financial and |
The ever esteemed Jayne Navarre, Russell Lawson and I are presenting at next week’s Legal Marketing Association Annual Conference on Social Networking Strategies for Small to Mid-Sized Law Firms. Unfortunately, the program length will make it difficult for us to take a lot of questions from the audience (both live and via Twitter
The Legal Marketing Association’s annual conference begins next week, and the buzz and excitement are taking off over at #LMA10 (come on, Milk & Girl Scout Cookie Tweetup Wednesday night … who’s in??). For those of you who don’t Twitter, #LMA10 is a search term being used by the conference attendees. You don’t even
Kevin O’Keefe asked a great question today on his blog: Does a lawyer need to blog to make effective use of social media?
Is it prudent for a lawyer or law firm rely on third parties to maintain and protect their brand? A brand as a professional service provider that labels you as a trusted
A lot of lawyers, and I’m sorry to say, legal marketers, continue to ignore or poo-poo social media and social networking. Take in mind that many of these people also resisted e-mail, websites, Blackberries, bright white letterhead and colored logos.
Well, the numbers have been rolling in this month, and I don’t see how anyone
I will be co-presenting at the Legal Marketing Association‘s annual conference (March 10-12 | Denver, CO), along with the esteemed Jayne Navarre and Russell Lawson on Social Media Strategies for Small to Mid-sized Law Firms (Thursday, 4:00 – 4:45). Each of us jumped into social media and social networking with both feet and we
As an in-house legal marketer I am always challenged by the partner who is “too busy to market.” Her plate might be too full (at the moment). He has family obligations outside the office (always my personal excuse). However, one day they’re going to wake up and wonder “where have all my clients gone?”I learned early on in my career that marketing and business development are not about today, they are about tomorrow. It’s about keeping that pipeline filled. It’s about knowing that when your big class-action, that you’ve been billing 95% of your time to for the past three years, suddenly settles, you’re not left in the lurch. Ask yourself, what would you do if you #1 client is acquired, or your key-client contact is promoted or retires?
Yes, you’re too busy to market. I’m too busy to market. We’re all too busy to market. But, we need to do it EVERY DAY nonetheless.
I’ve asked some of my colleagues to offer their suggestions as to how they encourage their “too busy to market” partners to market.And, SHOCK, I’m not even going to bring up social networking. We’re going Old Skool today!
Here are a few suggestions from me to kick things off:
Offer to collaborate with your key contacts.
If you are writing an article, presenting at a conference, get your key clients’ input and advice on your outlines, themes, etc. This automatically elevates your client into your inner-circle. This blog post is a prime example of this.
Continue Reading Too Busy to Market? We Don’t Think So
A big buzz word these days is “transparency” and what it means. For me, transparency on a blog and in social media is the foundation for the trust we are attempting to build with our reader.I like how Social Wayne describes transparency in social media:
Transparency in social media especially pertaining to blogging