Reputation Management

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As an in-house legal marketer I am always challenged by the partner who is “too busy to market.” Her plate might be too full (at the moment). He has family obligations outside the office (always my personal excuse). However, one day they’re going to wake up and wonder “where have all my clients gone?”

I learned early on in my career that marketing and business development are not about today, they are about tomorrow. It’s about keeping that pipeline filled. It’s about knowing that when your big class-action, that you’ve been billing 95% of your time to for the past three years, suddenly settles, you’re not left in the lurch. Ask yourself, what would you do if you #1 client is acquired, or your key-client contact is promoted or retires?

Yes, you’re too busy to market. I’m too busy to market. We’re all too busy to market. But, we need to do it EVERY DAY nonetheless.

I’ve asked some of my colleagues to offer their suggestions as to how they encourage their “too busy to market” partners to market.And, SHOCK, I’m not even going to bring up social networking. We’re going Old Skool today!

Here are a few suggestions from me to kick things off:

Offer to collaborate with your key contacts.
If you are writing an article, presenting at a conference, get your key clients’ input and advice on your outlines, themes, etc. This automatically elevates your client into your inner-circle. This blog post is a prime example of this.
Continue Reading Too Busy to Market? We Don’t Think So

There have been a lot of stories out “there” recently, you know, in corporate America and beyond, that can be reflected upon by lawyers and legal marketers as to their applicability for our legal marketing, advertising, reputation management and PR efforts.

There’s Apple‘s apparent lack of women (diversity) when naming and rolling out the…

On Friday, January 29th, 2010, Bob Ambrogi, Jay Jaffe and Heather Morse-Milligan were guests on Maureen Kedes’ PR Insider discussing lawyers and PR; the move away from “traditional” public relations towards reputation management; oh, and how social media can play a part in all of this.

You can listen to “Yes, Lawyers need …

On Friday, January 29, 2010, I’ll join Jay Jaffe and Bob Ambrogi on PR Insider radio with radio host Maureen Kedes where we’ll be talking about the move away from traditional public relations towards reputation management.

You can catch the program here this Friday from 1:00 – 2:00 p.m. PST. The program will also be…

From time-to-time I pull together a reading list of business books and share with my peers. Here’s the last list from May 2008. Since so much has changed in the business world, from the recession to the advent of social media, it’s time to update the list. So, what are your 5 favorite business…