Are you getting excited? The Legal Marketing Association’s Annual Conference kicks off in just one week. I know many of you are going through the online materials, flipping through the agenda, trying to decide which sessions to attend. Just remember, there’s MORE at LMA. The MORE sessions (Mentoring Opportunities with R
Marketing and Business Development are NOT about today
Get it into your heads: Marketing and Business Development are NOT about today! I had a great reminder of this from a partner in my firm. He began building a relationship with his client’s subsidiary 10 years ago. Yes I said TEN as in X or 3,650 days (plus a couple leap years). The work
Are You a Facebook Friend or Spammer??
Happy New Year. I had a great stay-cation, enjoyed time with my kids and the Sports Dude. Loved meeting up with Gina Furia Rubel and her fabulous family at Universal Studios. I completely checked out from work and from legal marketing. I ignored my Google Reader. But, it’s now time to write my first
Mad Men, Lawyers and the 24-hour Layover
Another episode of Mad Men, and another lesson for the lawyers in our midst. On his way to Acapulco for some much deserved R&R, our protagonist, Don Draper, stops off in Los Angeles for a 24-hour layover. When his colleague, Harry Crane, Head of Media, suggests that he spend some time at
Law Firm Marketing Leaders Say What??
Kudos and thanks to Jonathan Fitzgarrald and Cheryl Bame for gathering together some of our colleagues to produce: “Law Firm Marketing Leaders: Tips from a Collection of Experts,” (pdf). Enjoy the “5 Tips” on the following topics from some of legal marketing’s finest:
- Social Media & Social Networking – Jayne Navarre, LawGravity
I’m getting rid of other people’s drama
I wrote here about where I find time to participate in social media and social networking.
By taking a Sharpie to my calendar, and deleting most of the programs taping on my DVR, I found the time to launch a blog, speak at some conferences, and participate on Facebook and Twitter to develop my personal
Politics, Social Networking and Business Development DON’T MIX
I can’t believe I have to say this again: Politics, social networking and business development DON’T MIX!! Never. Ever. Ever. I don’t care if you’re talking about saving puppies and unicorns, I caution you to self-edit what you say on Facebook, Twitter, or even on locked-down message boards. Why? According to the
Build a Rapport With Your Clients
I’ve been touting the idea that, when all things being equal, clients hire attorneys that they know, like and trust, for quite a while now.
Numerous surveys and studies tell us that clients hire lawyers (not law firms) and they hire lawyers they know, like and trust. Well, there it is! Marketing legal services
You’re back from LMA (or any conference) now what?
I just walked back into my office after spending four days at the Legal Marketing Association‘s annual conference where I spoke on panel, organized the LMA Tweeters, and have volunteered for the 2011 conference advisory committee. I returned to my office this morning to find hundreds of emails that need to be
Me, Twitter, LMA and Laura Gutierrez
The Legal Marketing Association‘s (#LMA10) annual conference is over. Moving on to #LMA11 … Orlando, April 4-6. In fact, I’m off this morning to the #LMA11 conference planning committee kick-off meeting. First off, this isn’t a conference recap post. I just want to share a bit about my overall experience from this