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Farewell Joan, from this "Joan Ranger"
Farewell Joan, from this “Joan Ranger”

I was so sad yesterday at the passing of Joan Rivers. I remember listening to her comedy albums (yeah, I’m that old) in high school and laughing at jokes that I could relate to — “slide down please” — because they were directed at me, a girl.

I’ve written before about the worst advice I ever got — “Do a good job, Heather, and they will notice you” — which resulted in me being overlooked for a promotion. Needless to say, this lead me to becoming very proactive marketing me in my career.

I read this essay by Ms. Rivers today, Joan Rivers: Why Johnny Carson “Never Ever Spoke to Me Again,” and I got it:
Continue Reading The best business advice I ever got, I got from Joan Rivers

If we’re friends on Facebook you know that I had an encounter last night that ended in a very awkward moment for the other person. It probably wasn’t the most spiritual thing I could do to post about it, but what can I say? I saw a lesson there … for me. When I lead with my ego I ALWAYS learn a lesson. The hard way. I am ALWAYS right-sided. My ego is smashed. I have found out that if I lead with my ego, I will find humility through the ensuing humiliation. So what does this have to do with legal marketing? Everything. In a profession where I am often referred to by the lawyers, lumped together with every other staffer, from the copy room to the C-Suite, as a “non-lawyer,” I have had to learn how to find my place. It is such a fine balance. In other businesses, the marketing and sales team are seen as revenue drivers, strategic team members, leaders. In many a law firm we are seen as nothing more than a cost center and a annoying, and pricy, necessity. On average, in most companies, the marketing budget is 10% of revenue. In a law firm, yeah, not so much. As in 2-5%. If you’re lucky. I’ve been in legal marketing for 16 years and that percentage has stayed consistent. I have had three situations, one as recent as last week, that have been a personal evolution and a reminder that when I think I am hot shit, I will be reminded by some force in the universe that I am not. My humility (and ego) must rest in that I do this (writing this blog, volunteer service and speaking in LMA) for fun and for free. And, in return, I have found that I learn more about myself, legal marketing, business, and leadership than I realize.
Continue Reading Am I leading with my ego?

We all have our bad days. But when your bad day ends up in the social media viral loop, or on CNN’s website, your day just went from bad to f***ed-up.

Over in my Legal Marketers Extraordinaire group on Facebook* we’re discussing the LinkedIn rejection letter that has gone viral, as well as the founder of the latest pay-to-play on-line network for lawyers. She’s a peach. I’d link to a story about her, but, if you do your own Googling, you’ll understand why I won’t.

* message me via The Legal Watercooler page the email you use for Facebook for an invite

I suppose time will answer a new age-old question to rival the chicken and the egg:

Which came first, the a**h*** or social media?

Right now I have to go with a**h***s.Continue Reading Social media once again reveals the a**h***s