My daughter is in middle school. The breeding ground for haters and bullies, so it is a conversation we are constantly having in our home.

Thinking back on my middle (then junior) high school days, at the same school, and my experience as an adult, I just told her:

You’re nobody without haters.

Haters are gonna hate. Bullies are going to bully. But really, I think they are just fans and secret admirers, but their egos won’t let them say so.

Think of it this way: You must be doing something right if you are ruffling feathers.

So embrace your bullies and haters.

Over the few weeks there are several Legal Marketing Association-related conferences, in addition to the local chapter and City Group events:

Ready. Set. Let the #LMAMKT AND #LMACME trolls go!!

Oh, the attacks on the speakers. What we do. What we say.

The attacks on the content. The profession.

It won’t stop all day. And then they’ll get mad when no one engages with them.

I don’t know about you, but when I really don’t like someone or something, I just ignore it. It’s called apathy. I just don’t care.

So, just for today and tomorrow, I will remind all of you to ignore the haters and bullies. As a story teller, I have my own reasoning (ask me about it tomorrow) as to why our haters HATE legal marketers so much.
Continue Reading Haters, bullies, fans and secret admirers – LMA style

Wake Up and Smell the Coffee
Wake up and smell the coffee people.
Wake up and smell the coffee: Google matters. Google counts. Copyblogger said so this morning (Seriously. Go get some coffee and click on the article. It’s a must read today):

A forewarning from Google’s Chairman

Just 19 days after my predictions for 2013, the Wall Street Journal published its comments on The New Digital Age, a book written by Google’s chairman, Eric Schmidt. These comments included this quote (bold is mine):

Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results. The true cost of remaining anonymous, then, might be irrelevance.

This is a powerful statement by one of the most powerful people in Google. Schmidt makes it clear that Authorship will be a very material factor in search ranking.

For those of us operating in the legal community this is REALLY good new. Why? Because lawyers have content. Lots of it. The job of the legal marketer is to help them get that content into digital, and connect with the Google game. I’m not talking about gaming Google, but realizing that Google has a strategy to promote good content, and we legal marketers and lawyers need to stay awake and on top of it.
Continue Reading Google Profiles + Google Author Ranks + Google In-Depth Articles = WAKE UP!!!