I’ve said it before, but for some reason I am always surprised when it comes true (again) for me:

On average, I have found that it takes about 18 months for a new legal marketing concept to be introduced before the law firm is ready to embrace or implement it.

And I know I have

Kudos to Jonathan Fitzgarrald and the Legal Marketing Association-Los Angeles Chapter for putting on a great program: Marketing the Law Firm From the Perspective of a Retailer, featuring Barry Feinberg (a former big-law lawyer himself). In my opinion, these are the best programs and provide the most value to me. While it’s great to

I have an iPhone. I really like my iPhone. I actually LOVE my iPhone, but the service sucks. I have too many dropped calls. I have a dead zone just as I’m pulling into my garage. I can use my phone in the living room, but not in the master bedroom. I’ve been with

I was recently zipping through my Google Reader and came across an interesting article recapping a guru’s recent presentation (is that general enough??). The guru was pontificating on what the guru pontificates on, and I thought to myself “bullshit.” Before taking the opinion of  a guru as gospel, I urge you to look behind the

It happens. The rumor. The gossip. The office buzz. The phones start ringing. The emails start pinging. All hell breaks loose. SOMETHING is happening in your office. But no one is too sure yet what it is. But the BUZZ will take off and the less information people have, the worse the damage they can

I’m speaking at the Legal Marketing Association-Bay Area Chapter’s 12th Annual Technology Program on a panel, Beyond Print: Moving Marketing Communications into the Audio and Video Realms.

I’m reviewing my notes, and here’s what I want to convey in theme — I’ll write about tactics later:

When law was practiced in a set geographic

Game Day - Photo via www.thejetsblog.com

The whole Ines Sainz fiasco, incident, scandal, brouhaha has been taking up too much space in my head this week. It has moved off the sports page and is being debated by the mainstream press and blogs.

The Sports Dude and I “debated” the issue. We talked earlier this week about writing a “He Said/She Said” piece, but it’s more of a “He Said/She Agreed” piece … from different vantage points. His is from the field and the locker room, mine is from the administrative offices.

I get that Ines Sainz is beautiful and hot. How could anyone not. But, she’s completely out of line, and the reaction of the NFL, to force “sensitivity training” on the players is completely wrong.

“I believe this is the most constructive approach,” [NFL commissioner Roger] Goodell said. “There is no debate about the longstanding equal access rule of our media policy. The issue for us, like all organizations, is proper conduct in the workplace, whether it is dealing with the media, co-workers, fans or others. It is our responsibility to provide a professional setting for members of the news media and other business associates that work with our teams and the league. We appreciate Woody Johnson stepping up promptly to properly manage the situation at his team and agreeing to underwrite this new initiative for all clubs.”

I’m going to argue that it is also the responsibility of the WORKERS to bring their professional selves to the workplace, whether your workplace is the football field on Sunday afternoons, or the 47th Floor of the U.S. Bank Tower in downtown Los Angeles.Continue Reading Why the Ines Sainz “incident” matters to ALL professional women